Local SEO Tactics and Digital Marketing Strategies

How SEO Tactics Are Divided

White hat, grey hat, black hat. These are terms you may or may not have heard floating around regarding your SEO strategies. But what do they mean? And how do Google see these tactics compared to SEO companies? In this episode, Jesse and Sue discuss the differences between SEO methods and inform listeners of the kind of tactics used to better your SEO. Are there rules and guidelines in place to direct your SEO efforts? Find out in this episode!

Do you have a question for the team? Localseotactics.com/questions has you covered! Our question page will help you get in touch with us about whatever nagging issue is on your mind.

Thanks for checking us out and enjoy the show!

What you'll learn

• What defines different SEO tactics.
• Google's guidelines aren't necessarily helpful for SEO.
• Why different approaches may be riskier than others.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-determines-if-you-are-using-white-hat-grey-hat-or-black-hat-seo-tactics/

How Geographic Location and More May Impact an SEO Audit

Jesse and Sue answer a listener question this week about desktop SEO versus Mobile SEO. Is there a difference in how your business can rank online between these two? Can certain factors weigh in to your ranking when auditing your SEO on your own or using a tool? These questions and more are answered so you can be better equipped to discover actionable metrics to improve your online presence.

Got a question for the team? Localseotactics.com/questions is the spot to drop them! We love hearing from our listeners and offer many convenient ways for you to drop us a line, so don't be shy!

Thanks for checking us out, and enjoy the show.

What you'll learn

• What could factor into desktop versus mobile differences.
• Why it's important to account for geolocation and more when auditing your SEO.
• How tools like BrightLocal can help you to gauge your SEO more effectively.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-different-things-impact-seo-for-mobile-versus-desktop-searches/

If you've got questions about SEO or digital marketing, reach out to us today at localseotactics.com/questions and let us know! Whether you're sending us an email or giving us a call, we'd love to here your questions and hopefully provide insights for you and other listeners.

Thanks for checking us out, and enjoy the show!

What you'll learn

• Pros and cons of paid ads.
• How organic SEO compares against paid ads on Google.
• Why SEO may provide better return in the long run.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-be-using-paid-ads-for-more-visibility-in-the-map-pack/

Allen Levings of Growth Foundry joins the show to discuss interesting uses of SEO that you may not have considered before, such as Growth Foundry's Digital Crisis Response service. This episode discusses the potential SEO value of pay-per-click (PPC) advertising as well as tricks to improve your click-thru rate to rank your business higher!

If you have a question for the team, let us know! Visit us at our questions page, localseotactics.com/questions, and drop us a line!

Thanks for checking us out, and enjoy the show.

What you'll learn

• How to use CTR to affect rankings
• Why it can be important to move quickly in SEO.
• How paid advertising and more can help with generating web traffic for your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/allen-levings-interview-digital-crisis-response-and-ctr-tricks/

Going Local for SEO to Dominate Your Market

SEO is an increasingly popular way for businesses to enhance their web traffic and turn visits into sales, but have you considered the importance of the emphasis on "local" in your SEO efforts? In this episode, Jesse explains why the "local" in Local SEO Tactics matters not just for us, but for our listeners as well! Get the most out of your business area through utilizing local SEO efforts!

Wondering how your website is currently doing for SEO? Use our free SEO audit tool to do a page-by-page analysis of your SEO and find room for improvement!

Thanks for watching, and enjoy the show!

What you'll learn

• What makes local SEO different.
• Why it's key to use local SEO to dominate your business area.
• How to use google to do easy keyword research for your local market.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-local-seo/

Why Metrics Are Key to Maximizing SEO Performance Jesse and Sue come in with a recorded listener question in this episode regarding how frequently a business should expect reports and metrics from their SEO firm. Are you working with an SEO company that isn't providing regular updates on the progress of your SEO goals? Jesse and Sue discuss the necessity of using metrics to create actionable goals for your SEO, and how providing those metrics is one of the key elements of providing excellent SEO service to clients and business owners.

Got a question for the team? Visit us on our questions page! You could receive a free Intrycks t-shirt with a voice-mail message, as well as an opportunity to plug your business and website to our listener base.

Thanks for checking us out, and enjoy the show!

What you'll learn

• Why metrics are vital to setting SEO goals.
• How often you should expect metrics from an SEO firm.
• What to look for when receiving metrics on your SEO progress.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/are-you-getting-metrics-from-your-current-seo-agency/

What you'll learn

• 3rd party sites to list your websites on.
• Why it's important to use those directories for your SEO.
• What to consider regarding how to spend your time with these listings.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leveraging-business-listings-for-more-exposure-and-seo-benefits/

Bob, Sue and Jesse get together to discuss the matter of Schema. What is schema? How does it impact your SEO? And how do we as an SEO firm help our clients improve their schema and their online rankings? This episode will help you better understand Schema, how it works behind the scenes to help your website, and how you can take advantage of it.

Got a question for the team? Head to our questions page at localseotactics.com/questions to let us know!

What you'll learn

• How Schema is an easy to overlook feature that can give you a big boost.
• What pages to consider when applying Schema.
• Why Schema can give you the edge over your competitors' websites.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-schema-and-why-is-it-so-important/

Ever wondered if there was a big difference between a customized WordPress site over easier web design sites like Squarespace, Wix or Duda? In this episode, Jesse and Sue deliver answers to help you better understand the difference in terms of SEO abilities between WordPress and others.

Got a question for the team? Head to our questions page! We love helping out listeners out, and if you leave us a voicemail we use on the show, we will send you a free Intrycks t-shirt!

And don't forget to take advantage of our FREE SEO audit tool to help you find room for improvement on your website!

What you'll learn

• How WordPress can be better customized for SEO purposes.
• Why it's important to recognize the difference in SEO capability between different platforms.
• What you can do to improve your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-swithing-to-wordpress-from-wix-squarespace-or-duda-affect-your-seo/

We're wrapping up an amazing year of growth by bringing you the top 5 episodes that our viewers and listeners engaged with! Each clip has solid tips and perspectives to help you out with your SEO game. Whether you're a long-time fan of the show or new to it and looking for a place to start, this episode will provide great insights and a taste of what Local SEO Tactics has to offer!

Thank you for checking us out this last year, and we hope you'll join us in being excited for what's to come in 2022!

What you'll learn

• Tips and tricks for increasing engagement on your website.
• Great, low-cost SEO tips for your business.
• Important elements of SEO for your consideration!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-tactics-top-5-episodes-of-2021/