Local SEO Tactics and Digital Marketing Strategies

Considering a change to the website domain name of your business? Maybe you're looking to update your domain to better reflect the current state of your business and services, or maybe your business name has changed overall. Whatever the reason for the change, there can be concerns about losing your SEO gains, but in this episode, Bob, Jesse, and Sue discuss how to make a change effectively to minimize the damage and get right back on track for your SEO.

Curious about your SEO or that of a competitor? Our free SEO audit tool can help you page-by-page to gain insights to improve your SEO! Visit us at localseotactics.com/free-seo-audit to get ahead on your SEO!

Got a question for the team? localseotactics.com/questions is your place to submit a question to our SEO experts! We're here to help.

Thanks for listening!

What you'll learn

• How to use Google Search Console to submit your changed domain/new website.
• Why it's important to setup redirects in certain circumstances
• Where to look for backlinks to update to direct to your new domain.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-change-your-website-domain-name-with-minimal-seo-impact/

Jesse and Sue discuss a listener question regarding how to rank your Google My Business profile for more than your immediate business area. Wonder if you can extend your reach across town, or perhaps outrank a competitor in a neighboring suburb? Jesse and Sue discuss what approaches you can take for your business to expand your reach and dominate in your local searches.

Got a question for the team? Our questions page is always available! Visit us at localseotactics.com/questions and throw your question our way!

Thanks for checking us out, and enjoy the show!

What you'll learn

• What approaches to take to rank in neighboring suburbs.
• Why it may be a difficult proposition, but not impossible!
• What benefits there may be to ranking in other suburbs.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-rank-your-gmb-in-other-suburbs/

What you'll learn

• What reasons are common for updating your website.
• Why it's important to consider your website from a visitor perspective.
• How to plan your website change with purpose.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/things-to-consider-before-you-redesign-your-website/

What you'll learn

• What factors to consider when choosing an SEO agency.
• How tools like Brightlocal make getting to know your local layout easy even for remote agencies.
• Why a remote brand may have significant advantages over a more local company.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-it-better-to-hire-a-local-seo-firm-versus-an-agency-outside-of-your-area/

What you'll learn

• What purpose your homepage ideally serves.
• Why your homepage may not be the ideal page to worry about ranking for SEO.
• How to focus your homepage for the best results.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-the-function-of-a-homepage-branding-cta-seo/

What you'll learn

• What makes Schema so important.
• How often your Schema should be updated.
• Why doing site links through schema could pose difficulties.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/answering-your-questions-about-schema-with-terry-samuels/

What you'll learn

• Why it's important to think about the keywords associated with your niche business.
• How to establish yourself as an authority to improve your Google ranking.
• What steps to take to apply your knowledge about your niche to your SEO goals.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-does-getting-niche-in-your-business-impact-your-seo-and-your-website-itself/

What you'll learn

• What is a citation.
• Why is it important to build citations.
• How to find great spots to build citations for your business online.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-important-are-citations-for-local-seo-and-your-business/

What you'll learn

• It's important to build landing pages rather than different websites for your business.
• Landing pages built into your overall website improve your SEO.
• Linking GMBs to landing pages rather than your website can also help your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-location-pages-versus-creating-new-websites-for-each-location/

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Thanks for checking us out.

What You'll Learn

• The value of weaving keywords into your domain name.
• Why landing pages may be more important than your general home page.
• How blog pages can be great SEO content that can be leveraged multiple times.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-checklist-to-make-sure-your-website-is-optimized-in-the-right-areas/