Local SEO Tactics and Digital Marketing Strategies

In this episode, Sue and Jesse explore how to narrow down your keyword targets for your SEO work. Is it best to dive into high-volume keywords, or is there a benefit for targeting niche keywords with room to grow? This episode highlights the value of keyword research for your industry and gives you great insight into helping your business know where to direct your SEO efforts. Got a question for the team? Visit us at www.localseotactics.com/questions! We would love to give you the tips you need to get found online. Thanks for checking us out, and enjoy the show! What you'll learn

• What factors to account for when identifying keywords to work towards.
• When to "go where the fight isn't" and target niche keywords related to your industry.
• Why keyword research is so vitally important to the process of SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-focus-on-high-volume-keywords-for-my-seo/

Jesse comes in with a solo episode about the importance of page speed for your website! Jesse will guide you through how to use webpagetest.org to determine your website's loading speed, and how to use that tool to create actionable goals to improve your speed and your SEO! This episode has visual features, so watching on YouTube is recommended. Looking for more tools to improve your SEO? Check out our free SEO audit tool to give you a great idea of your web SEO and where you can put in work to improve your rankings. Thanks for checking us out, and enjoy the show! What you'll learn

• The importance of page speed as a direct ranking factor for your website.
• Why mobile view matters when accounting for page speed.
• What to pay attention to with WebPageTest for SEO purposes.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-webpagetest-to-easily-check-your-web-page-speed-score-for-free/

In this episode, Sue and Jesse tackle a listener question about buying domain names! Your business's domain name is an important part of your digital presence. With that in mind, should you also be worried about domain names close to yours? Should you pursue names similar to your own business for SEO or other purposes? Sue and Jesse tackle this issue which is common to many business owners.

Got a question of your own? Visit us at www.localseotactics.com/questions and let us know! Thanks for checking us out, and enjoy the show!

What You'll Learn

• Where your domain name fits into your overall SEO scheme.
• When to buy domain names, and when to avoid the expense.
• If it's worthwhile to grab handles on social domains for your business as well.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-buy-up-domain-names-that-are-similar-to-mine-to-help-my-seo/

Jesse delivers a solo episode on how to convert on your high-impression pages with low clicks! By using Google Search Console, a free tool, you can get great insights on your webpage that provide you actionable insights into your web presence. This episode gives you a blueprint for steps to take to improve your SEO, create content that people will want to click on, and improve low click pages on your website. Check it out today!

What you'll learn

• Why Google Search Console is great for providing actionable insights.
• How to make sense of the data that Google Search Console gives you.
• What steps to take to increase clicks on your page!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-fix-high-impression-and-low-click-pages-in-google-search-console/

Bob, Jesse and Sue address a listener question about how to maintain rank on your Google My Business profile after moving to a different location. The trio discuss what changes to make, and in what order, to make sure that the impact to your GMB is minimized and you're on the right track to restore your ranking with as little time as possible spent with a lowered rank. If you've recently moved your business, or are thinking of moving, check out this episode today to learn what to prioritize to maintain your online presence properly! Got a question for the team? Contact us at www.localseotactics.com/questions to submit your q! We'd love to hear from you. Thanks for stopping by, and enjoy the show. What you'll learn

• What is needed for a Google My Business address change.
• Where to focus your energy and attention to make your changes as smooth as possible.
• Why it's important to move quickly on address changes and more.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-can-you-do-to-maintain-your-gmb-ranking-when-you-move-to-a-new-location-117/

In this episode, Bob, Jesse, and Sue discuss how to use multiple tracking phone numbers without throwing off your online continuity. This episode will give you great insight into the value of using tracking numbers, but most importantly, how using multiple tracking numbers can interfere with your NAP (Name, address, and phone number) consistency. Can you use multiple phone numbers while still protecting your SEO? Or is it best to stay with one number for your business. This episode addresses these questions and more. Listen today for great insights that can help your business! Do you have a question for the team? Visit us at localseotactics.com/questions to leave us a question, and we may answer it on a future show! Thank you for checking us out, and enjoy the show. What you'll learn

• Why you may want multiple tracking numbers to help understand where business is coming from (and why it may not be worth it).
• How checking reviews on platforms may be a way of tracking where your business is coming from.
• Why your focus should remain on your website and Google My Business listing for driving traffic and business.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-there-a-way-to-use-multiple-tracking-phone-numbers-without-messing-up-my-nap-continuity/

In this episode, Bob and Jesse discuss some low budget, DIY SEO tricks to help you launch your new business online. The pair discuss a lot of affordable and effective areas to put in the work to increase the SEO for your website and get found online. From the importance of establishing your Google My Business Profile, to creating citations and backlinks, these affordable insights will help virtually any business to improve their SEO and get found online!

What you'll learn

• Why having a Google My Business profile and generating reviews is a great way to improve your SEO.
• How to build relevancy and trust from Google.
• Where to turn for building legitimate backlinks to benefit your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/low-budget-seo-for-your-website-to-launch-your-new-business-online/

Bob, Jesse and Sue discuss the value of location pages and how specific the location pages on your website should be. Creating neighborhood and city pages for your website is a valuable tool in your SEO arsenal that lets both Google and clients know what areas you serve. So what's the correct way to build location pages for your website? Jesse drops the info to let you know how Google understands your city and its neighborhoods and what a proper location page build looks like. This info will help you increase your SEO.

Got questions? Visit us at localseotactics.com/questions and let us know! We're available to provide answers, and if you leave us a voice message we use on the show, you could get a free Intrycks t-shirt.

What you'll learn:

• The importance of location pages to local SEO.
• How to use a quick Google search to identify cities and neighborhoods to target.
• Why your business type may affect the scope of your location pages.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/creating-city-and-neighborhood-location-pages-on-your-website/

Jesse goes solo to let folks know the importance of prioritizing mobile design over desktop design! Today, a majority of the traffic generated for businesses is on mobile devices, even commercial/industrial/office traffic. This episode talks about the importance of keeping up with digital trends, and what that means for website design now and in the future, and Jesse offers insights into easier ways to test your website on mobile than keeping your phone at you at all times during design, and how to keep SEO in mind when making changes to your design philosophies.Thank you for checking us out, and enjoy the show!

What You'll Learn

• How to see what percentage of traffic you have is from mobile devices.
• What features on your webpage could interfere with a mobile experience.
• Why it's important to look at your page in both mobile and desktop to find action items to address!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/start-designing-your-website-for-a-mobile-viewing-experience/

Sue and Jesse join you with another listener question about how to get the most out of your marketing investment towards SEO. The pair discuss the importance of identifying your own strengths and capabilities to know what you can effectively do yourself, and to know what to invest in handing over to someone else. SEO can be a lot like investing in home improvement, in that sometimes a task that seems small and easy to do yourself can turn out to be overwhelming, time consuming, and costly if done wrong! Questions for the team? Visit us online at localseotactics.com/questions! Chances are if you're wondering about something, other listeners are too, and we'd love to help provide insights and tips for everyone. Thanks for listening, and enjoy the program! What You'll Learn

• What we mean when we say there are no shortcuts to SEO, but there's also no set recipe either.
• Why it's important to understand that SEO will take an investment, be it money or time.
• How to identify your priorities by looking at your strengths and passions, and know where you can save by doing some parts of it yourself!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-you-outrank-your-competition-without-spending-an-arm-and-a-leg/