Loom is a video messaging service that makes collaboration happen when in-person interactions are hard to come by. The company's 2020 rebrand is notable for being one of the most transparent processes ever, with an updated identity for all the world to see, literally. For more on this change of brand, we got the inside story from Stewart Scott-Curran, senior director of brand at Loom.
 
To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

• Produced by Matchstic, matchstic.com / @matchstichouse (Instagram)
• Hosted by Blake Howard, @blakehoward (Instagram) 
• Co-hosted by Sarah Gail Hughes 
• Edited by Matt Owen