James Rebanks loves small farmers, and the struggles they face break his heart. That’s why he wants every farmer to know the incredible benefits of AMP grazing.

James' books "The Shepherd's Life" and "English Pastoral" have encouraged farmers from all over the world to consider working with nature. But did you know he counts legends like Allen Williams, Greg Judy, and Gabe Brown as his mentors?

As a multi-generational shepherd from the UK raising cattle and sheep on his ancestral land with new techniques, James has become a powerful champion of AMP grazing all over the world.

During Peter's conversation, James shares his passion for rural communities, the challenges we face spreading our shared message of hope, and just how incredible life can be when you work with nature instead of fighting it.

"When you stand on healthy soil, there's a universe beneath your feet."