Today, we're diving into a topic many business owners grapple with: the idea of lowering your price to boost sales. We'll explore why this may not be the go-to solution and look at smarter strategies to grow your customer base without sacrificing your profits. From analyzing objections to leveraging customer referrals, get ready for a deep dive into making informed pricing decisions that support your business's financial health. Let's unpack these insights together and find out what really drives your sales.

What you'll hear in this episode:

06:18 Plan, metrics, data - addressing sales objections effectively.

08:28 Consider pricing impact on margins, adjust accordingly.

If you like this episode, check out:

Product or Experience - What is More Important?

How to Prepare to Sell Your Business

The Framework for the Perfect Offer

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.