As Chief Non-Alcohol Beverage Officer, Lucas Herscovici leads a fast-growing category within Anheuser-Busch InBev, the largest brewer in the world. In this interview, Lucas discusses what’s behind the uptick in health and wellness-focused drinks, AB InBev’s plans for cannabis, and how it’s building a sustainable business. Plus, he shares how beverage consumption has changed during the pandemic and discusses how the company’s famed Corona brand has fared.
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As Chief Non-Alcohol Beverage Officer, Lucas Herscovici leads a fast-growing category within Anheuser-Busch InBev, the largest brewer in the world. In this interview, Lucas discusses what’s behind the uptick in health and wellness-focused drinks, AB InBev’s plans for cannabis, and how it’s building a sustainable business. Plus, he shares how beverage consumption has changed during the pandemic and discusses how the company’s famed Corona brand has fared.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
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