In this episode we're joined by Luke Summerfield of HubSpot, Founder of the Growth-Driven Design movement.

Luke discusses the one thing that is at the focal point of all SaaS businesses, the website, and more specifically about Growth-Driven Design (GDD) which is a smarter and more agile way to approach web design and development.

In this episode Luke opens up the topic of GDD and discusses how SaaS companies can benefit from this methodology, including:

- The similarities between Sir Edmund Hillary’s Everest expedition and the website redesign process

- How the GDD movement was born

- What the GDD model is

- The importance of GDD for SaaS businesses

- How SaaS companies can get started with the agile GDD model

- Where you can go to learn more about GDD

Growth-Driven Design: http://www.growthdrivendesign.com

Luke on Twitter: twitter.com/savvyluke

The Growth Hub: http://www.advanceb2b.com/thegrowthhub

Advance B2B: http://www.advanceb2b.com

The Growth Hub on Twitter: twitter.com/SaaSGrowthHub

Edward on Twitter: twitter.com/NordicEdward