Luxury Listing Specialist - Dominate High End Listings In Any Market

By Michael LaFidoBusiness Entrepreneurship Marketing Careers

Luxury Listing Specialist - Dominate High End Listings In Any Market episodes

March 09, 2023Grow or Die with ChatGPT and AI with Blake Cory
ChatGPT is the new buzzword on the internet streets.

Imagine going to a search engine and typing in a question and not having to decipher through different websites. The search engine gives you the answer to your question. It’s like a robot with a giant brain. That’s how ChatGPT works.
With ChatGPT, all you have to do is type your question, and the robot browses through the available web pages and gives you well-compiled answers. The beauty of this software is that it can personalize the data, filter it by your desired results and help you make decisions.
Blake Cory joins me in this episode to expound more on ChatGPT. He shares what it is, and how we can all use it to take our businesses to the next level. Listen and learn.

“Everything we’re about to go over, you’ve got two choices, you get in front of it, and you grow your business exponentially, you supercharge your business, or there’s a high likelihood you’re going to die.” -Blake Cory

Three Things You’ll Learn from the Episode
What is ChatGPT?
How ChatGPT is going to separate the successful and unsuccessful real estate agents.
How can we use AI forecasting tools to predict future profitability in your real estate business?

Guest Bio:
The Blake Cory Home Selling Team is one of Southern California's Top Ranked Real Estate Teams for helping people buy or sell the place they call home. Blake's Team is committed to enriching the lives of our community and team members alike by building relationships and providing education and industry-shattering service.

Connect with Blake Cory:
Instagram: https://www.instagram.com/blakecoryre/
Website: https://www.blakecorycoaching.com/
42 min
March 02, 2023 How to Make Your Luxury Listing ”Stand Out”
Do you have a luxury listing that’s been sitting on the market for a long time? In many markets, it’s tough to get foot traffic inside homes above the $1.5 million range. It’s time for luxury agents to start thinking outside of the box; fortunately, I have a method that might just be what you need. I know it sounds unusual, but I recently had a ton of success hosting a public luxury open house for a $2.25m home. NOBODY hosts public open houses in my area for homes priced above $1.5m. To learn more about how this worked out, check out my latest podcast.
Connect with me:
YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialistHave a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
5 min
February 23, 2023Conversion and Follow Up with High-End Sellers and Buyers with Elisa Stephano
How much follow up is too much follow up?
Follow up is critical for any business. People think you’re not hungry enough if you don’t follow up. On the other hand, people think you’re desperate or nagging if you follow up too much. Where do we draw the line between following up and not following up?
Elisa Stephano joins me on the podcast. Elisa picks my brain on what constitutes too much follow up. After a seller became unresponsive, Elisa and her business partner didn’t answer calls or reply to emails. I share some golden nuggets with Elisa. Listen in to learn more.

“A huge part of being a real estate agent is the ability to communicate effectively and retain control with your clients and help them with making big decisions.”- Elisa Stephano

Three Things You’ll Learn from this Episode:
Follow up is essential if you want to grow your business. If you don’t follow up, people will think you don’t want the business.
When working with people, knowing and understanding their DISC profile is vital. It’ll help you understand how best to work with them.
When you feel like you are following up too much, find creative ways of showering your client with value.

Connect with Elisa Stephano:
Instagram: https://www.instagram.com/eliiisastephano/
LinkedIn: https://www.linkedin.com/in/elisa-stephano-303588141/

Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
32 min
February 16, 2023 What Is The Matchmaker Program?
The term “matchmaker” isn’t just for the Valentine’s Day holiday - it can also grow your real estate business! I have a matchmaker program on my website, and I genuinely recommend that other agents have one as well. It can help you get more listings in a market with low inventory, and it can help your buyers who are struggling to find the right home. To hear more about a real estate matchmaker program, listen to this podcast.

Michael LaFido
(888) 930-8510 | [email protected]
LuxuryListingSpecialist.com
JoinLuxeGroup.com

4 min
February 09, 2023Resurfacing after Hitting Rock Bottom with Wally Bressler
Have you ever hit rock bottom? Or feel like everything is working against you? All you want to do is throw in the towel.

Listen to this episode. Wally Bressler is with me and shares some great tips to help you resurface. Growing up, Wally did not have a fantastic childhood. This affected his adult life and contributed to his rock bottom experience.

Today, Wally shares his journey to rock bottom with me and how he resurfaced. He also shares some practical tips that we can borrow to help us avoid hitting rock bottom and for those that are at their lowest to surface again. Listen and learn.

"It doesn't matter how you got here, it's not your fault, but it's your responsibility to take care of it." - Wally Bressler

Three Things You'll Learn from this Episode
Your upbringing contributes a lot to the adult you become: Parents should strive to raise their children to become great adults, not great children.

Rock bottom is not the end. It could be the beginning of a significant turning point in your life.

You need to know what your true “why” is to be focused enough.

Guest Bio:
Wally is an author, coach, speaker, and phone sales expert helping entrepreneurs build top businesses.
Connect with Wally Bressler:
LinkedIn: https://www.linkedin.com/in/wally-bressler-8a4682a4/
Website: https://www.phonesalessecrets.com/
Facebook: https://www.facebook.com/PhoneSalesSecrets/

Connect with Michael Lafido:
(888) 930-8510
www.LuxuryFridays.com
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist
YouTube: @MarketingLuxuryGroup
1 hr
February 02, 2023 The Most Powerful Way to Get Referrals
You probably have business cards and allow your friends and family members to give them out, and that’s great, but did you know that there’s a much more powerful way to get referrals and make those introductions more helpful to you? There’s a great way to train your loved ones to help you better, and it will make things easier for everyone. Plus, it will greatly strengthen your business. To hear about this, listen to this podcast.

Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510 [email protected] LuxuryListingSpecialist.com
JoinLuxeGroup.com

4 min
January 26, 2023 How to Create Urgency & Stack Showings in a Slower Market with Collin Kelley
In this episode, Collin Kelley shares how he gives his clients the best experience, how he creates urgency on properties, and what differentiates him from the crowd when it comes to marketing. He'll also share some of his success stories.

All buyers want to have the ultimate buyer experience. They want to feel special and valued. The big question is, how can you offer them such an experience as a Realtor?

Grab your notebook and pen. Collin is about to spill the beans.
Don’t forget to look out for my math for earning $500,000 annually. Listen and learn.

“When buyers see each other coming and going, that creates urgency, which is a good thing, and it benefits the seller.”- Collin Kelley

Things You’ll Learn from the Episode:
• Buyers and sellers always want to feel special and valued.
• When it comes to marketing, you must choose the least chosen paths. It will make you stand out.
• Always be authentic and transparent with people.
• How to earn $500,000 annually.

Guest Bio:
Collin has a B.S. in Accounting and Information Systems and
a Masters's Degree in Professional Accountancy from Central Washington University. Before getting into real estate, he spent 3 years in the world of public accounting and consulting, which has given him a rich perspective on financial strategy.
Connect with Collin Kelley:
Email: [email protected]
Phone: 208-597-3700

Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!

51 min
January 19, 2023 Explaining the 4 Success Cycle Steps
Check your calendar - it’s already 2023! The new year brings new opportunities, but without proper planning, it will be difficult to meet them. If you want 2023 to be your luxury real estate business’s best year ever, you need a plan. That’s why today I’m explaining a business concept that has helped me immensely over the past few years: Tony Robbins’ success cycle. Check out my podcast to learn the four parts of the success cycle and how they work.

Let's Connect!
Michael LaFido Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510
[email protected]
YouTube: @MarketingLuxuryGroup
TikTok: @LuxurySpecialist
Instagram: @LuxuryListingSpecialist

4 min
January 12, 2023 Creating the Perfect Daily Schedule for Success with Ben Anderson
Why do some home projects take forever? It's because of the lack of a proper schedule. The contractor comes, does a few things, and leaves the rest for tomorrow. With a daily schedule, everything can be a thing of the past.
Take a trip down memory lane. At what point in your life were you most productive? Was it in high school, college, or as a working adult? Chances are you think that it's a working adult. Forgive me for bursting your bubble. According to today's guest, Ben Anderson, your most productive time was in high school. We all know high schools have the perfect schedule for success. There's an unbreakable routine. You always know where you need to be at a particular time without fail.
In this episode, Ben Anderson joins me on the show for a fantastic lesson on creating the perfect schedule for success. Ben is the king of daily schedules and will share some golden nuggets to help us become better people in 2023. Listen in and learn.

"How you start and how you finish is what determines if you want or not, not what's in between." -Ben Anderson
Three Things You'll Learn
Athletics teaches us lessons that we may never learn from a classroom.
If you want to manage your time better, you need to have a calendar to follow later.
Mornings are our green time. We should use them on the most important tasks of our businesses and deal with the rest later.
Guest Bio: Ben Anderson created The Mortgage Revolution in 2012. It's a complete mortgage makeover and was created to revolutionize the industry. It allows your business to grow organically and run effectively 365 days a year.
Connect with Ben Anderson:
Website: https://www.benanderson365.com/
YouTube: https://www.youtube.com/c/BenAnderson365
Instagram: https://www.instagram.com/benanderson_365/ Connect with Michael LaFido:
YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialistHave a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there!
36 min
January 05, 2023 Learn from Other Agents’ Experiences
Success leaves clues. That’s not only the title of Tony Robbins’ excellent book, but also great advice. Look for those clues. For real estate agents, one great place to look is older agents, specifically those who survived and thrived after the last downturn. Those are the people you want to learn from and surround yourself with. To hear more about interviewing other agents, listen to this podcast.

Michael LaFido Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510
[email protected] LuxuryListingSpecialist.com
JoinLuxeGroup.com
3 min

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Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new…