Success leaves clues. That’s not only the title of Tony Robbins’ excellent book, but also great advice. Look for those clues. For real estate agents, one great place to look is older agents, specifically those who survived and thrived after the last downturn. Those are the people you want to learn from and surround yourself with. To hear more about interviewing other agents, listen to this podcast. 

Michael LaFido Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 

How safe are you? How sure are you that the person talking to you via phone, email, or SMS is who they say they are?

If you're an agent and get assigned a call, you get an internet lead or a text, and you're curious if it's a real person, a bot, or a fraudster - please do your due diligence.

In this episode, Josh Tilleson joins me on the show to explain how to use forewarn.com to our advantage. I've been using the site for a while and have testimony that it works. According to Josh, Forewarn has information on about 98% of Americans. 

Josh teaches us how Forewarn works, along with the red flags and yellow cards to look out for. Plus, we get to hear some inspiring testimonies of people who have worked with Forewarn.

Three Things You'll Learn

• You're better safe than sorry. We've seen people lose their money due to a lack of due diligence. Master the art of doing your homework before committing to a deal.

• Real estate is vulnerable, and you must be keen enough not to fall victim.

• As an agent, knowing your prospects for more thoughtful and safer engagements are essential.

Guest Bio: Josh Tilleson has been the Vice President of Sales at Forewarn since 2017. 

Connect with Josh: 

Connect with Michael: 

Have you noticed that some of your clients are a little put off about buying or selling right now? They’ve probably heard about our market shift from the national media and assume it’s a rotten time to make a move. To ease their fears and get them back on track, you need to position yourself as the local expert they can trust. That’s why I’m sharing three critical statistics that will contextualize your market. To learn what they are, have a listen. 

Michael LaFido Marketing Luxury Group I Luxury Listing Specialist

(888) 930-8510 

We’re often told never to judge a book by its cover, but nobody warns us about judging people by their names.

Seyoue Sims joins us to share his experience with some clients (husband and wife) with questionable names that made other agents in his office think the buyers were "fake". Eventually, the title office asked Seyoue to call and confirm the buyer's validity.

The names in question were - Rich and Greedy Millions. Wouldn't you question that too?

The lesson here is "trust, but verify" when talking to a prospect and not sure they are "qualified." Good things happen when you treat your customers right. They will come back and refer you to others. Rich and Greedy have given Seyoue more deals and have sent referrals. What would it have been like for him if he had judged the couple by their name? 

“We shouldn’t judge a book by its cover. We’ve learned that from an early age, but human beings still do." -Michael LaFido

When you take care of your clients, they will always come back for more business and send referrals to you.

Guest Bio:

Let's connect!

Have a real estate question? Or need a fresh eyes analysis on a home? Join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there! 

It’s official: Higher interest rates are here to stay, at least for the time being. If your buyers are getting nervous from all the recent rate increases, what should you do? The truth is that they’ve already heard all the bad news from the regular media; that’s why you need to position yourself as a positive real estate source they can trust. To learn 15 benefits that you can tell your clients about in today’s market, take a listen. 

How did Tammy go from selling two homes priced at $1.7m or more in her first five years in the business... to selling six homes at that price in the past nine months? 

"A goal is movable. A commitment is not measurable." -Tammy Manning

Three Things You'll Learn

• Being intentional helps us achieve things that we once thought were

unachievable.

• If you want to check all your commitments for the day off your list, you

need to practice time-blocking.

• Mindset matters more than we think. With the right mindset, you can achieve anything.

Guest Bio:

Connect with Tammy: 

LinkedIn:  https://www.linkedin.com/in/tammylists/

When you’re listing a client’s home, it’s sometimes difficult to show buyers what living in a property will be like. This is especially true if your listing needs a little work done. Fortunately, I have a technique I’ve been using for years to help buyers understand a property’s true potential. It all starts with putting in a little TLC. Listen to learn more. 

Listen to learn more.

"If you're nice to people and genuinely compliment them, you're going to create friendships, and it helps a lot." -Amit Bhuta

Guest Bio: 

Connect with Michael: 

In any market, you're the most crucial messenger to your database, and if not you, then who else is? 

Are we going through a recession? That's probably one of the questions you've been asking yourself. People are confused and have no idea what to do. Some think being in real estate is the riskiest thing, and they opt out. If you're one of them - don't throw in the towel yet; listen to this episode.

Matthew Ferrara joins me on the show to discuss and share nuggets of wisdom on how to survive during difficult times. Matthew has dedicated himself to helping people grow their careers and potential.

“People are moving not because of what they get, but of who they are becoming.” -Matthew Ferrara

Three Things You’ll learn from this Episode:

• Every cloud has a silver lining. You have to look deeper. The industry needs us to offer our expertise, even if things look complicated. Chances are we'll make the same money we made when things were looking up, if not more.

• You have to keep working on yourself. It's the best project you can embark on. You'll thank yourself later.

• Learn to keep in touch with your clients, whether they are prospects, former or current clients. It'll help you clean up your database and know when an opportunity arises. 

Guest Bio:

Connect with Matthew Ferrara:

Website: https://www.matthewferrara.com/

Facebook: https://www.facebook.com/PhilosopherFerrara

Instagram: https://www.instagram.com/matthew_ferrara1/

Connect with Michael:

YouTube: @MarketingLuxuryGroup

TikTok: @LuxurySpecialist

Instagram: @LuxuryListingSpecialist

Have a real estate question? Be sure to join me live on Luxury Fridays! Visit www.LuxuryFridays.com for more information. Hope to see you there! 

You need to keep the five senses in mind when you get a listing. Seeing dirt or a bad smell are very upfront, but subtle things, like traffic in the background, matter too. When preparing for a showing, ensure you have gone through the five senses with your seller and made the home presentable. Listen to some easy tips on covering buyers’ senses. 

Michael LaFido Marketing Luxury Group I Luxury Listing Specialist (888) 930-8510  [email protected] LuxuryListingSpecialist.com