Francis Kurkdjian is a world-renowned “nose” and founder of his eponymous perfume-maker that has created some of the world’s most celebrated fragrances. He discusses his lifelong fascination with couture, the importance of creative collaboration and how technology is shaping the future of perfume. Plus: how to navigate the challenges posed by imitators and why he is confident that beloved Kurkdjian fragrances such as Baccarat Rouge 540 are not threatened by these “dupes”.

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