
Sign up to save your podcasts
Or


Don't use emotion to fight price objections.
When a prospect is stuck on the numbers, emotion won't work. You have to fight logic with logic.
I break down two Advanced AI Copywriting frameworks that make your price feel completely irrelevant: The "Apples to Oranges" Close and the "Identity Reframe."
I'm going to give you the specific AI Prompts that mathematically prove their price objections are silly. T
hen, we cover the "Identity Challenge." This is the prompt structure that lets you call out the difference between who they say they are and what they're actually doing—without being a jerk about it.
TRY THE TOOL: Get the AI that writes this copy for you (Free Trial): https://oJoy.ai
TRY THE TOOL: Get the AI that writes this copy for you (Free Trial): https://oJoy.ai
WATCH NEXT: Write A Complete Sales Letter In 8 Minutes Without Even Typing: https://youtu.be/8adZD-PIIok
TIMESTAMPS: 0:00 - Stop selling with emotion (The Logic Trap) 0:59 - Framework 1: The "Apples to Oranges" Close Stack 3:37 - The $1.61 vs. Jell-O Pudding Calculation 4:42 - The "Trivial Item" AI Prompt Strategy 8:09 - Framework 2: The Identity Reframe (Advanced Psychology) 10:56 - The "Identity Challenge" Prompt Structure 13:19 - Challenging a Prospect's Ego (The Script) 17:16 - When to use these techniques (Use With Caution) #CopywritingSecrets #MarketingPsychology #OjoyAI #FrankKern #AdvancedAICopywriting
By Frank Kern4.8
170170 ratings
Don't use emotion to fight price objections.
When a prospect is stuck on the numbers, emotion won't work. You have to fight logic with logic.
I break down two Advanced AI Copywriting frameworks that make your price feel completely irrelevant: The "Apples to Oranges" Close and the "Identity Reframe."
I'm going to give you the specific AI Prompts that mathematically prove their price objections are silly. T
hen, we cover the "Identity Challenge." This is the prompt structure that lets you call out the difference between who they say they are and what they're actually doing—without being a jerk about it.
TRY THE TOOL: Get the AI that writes this copy for you (Free Trial): https://oJoy.ai
TRY THE TOOL: Get the AI that writes this copy for you (Free Trial): https://oJoy.ai
WATCH NEXT: Write A Complete Sales Letter In 8 Minutes Without Even Typing: https://youtu.be/8adZD-PIIok
TIMESTAMPS: 0:00 - Stop selling with emotion (The Logic Trap) 0:59 - Framework 1: The "Apples to Oranges" Close Stack 3:37 - The $1.61 vs. Jell-O Pudding Calculation 4:42 - The "Trivial Item" AI Prompt Strategy 8:09 - Framework 2: The Identity Reframe (Advanced Psychology) 10:56 - The "Identity Challenge" Prompt Structure 13:19 - Challenging a Prospect's Ego (The Script) 17:16 - When to use these techniques (Use With Caution) #CopywritingSecrets #MarketingPsychology #OjoyAI #FrankKern #AdvancedAICopywriting

228,824 Listeners

16,183 Listeners

8,787 Listeners

4,585 Listeners

586 Listeners

4,460 Listeners

8,520 Listeners

928 Listeners

4,036 Listeners

516 Listeners

871 Listeners

2,653 Listeners

124 Listeners

444 Listeners

16,972 Listeners