Grocery Guru Episode #34: New UK HFSS Laws on High in Fat, Salt or Sugar Foods
Join Andrew Grant and Darren A. Smith in the thirty-fourth episode of the Grocery Guru. They discuss HFSS New Laws: High in Fat, Salt, or Sugar Foods. These are products that will be stopped from being sited on secondary spaces in-store, and cannot be volume promoted. The HFSS New Laws will affect all stores over 2,000 feet and including symbol stores, like Spar.
You Can View the Full HFSS New Laws Transcript Below:
Darren A. Smith:
Hello, and welcome to episode 34 of the Grocery Guru. We're here with that guru, who is Andrew Grant. Andrew, how are you doing?
Andrew Grant:
Morning, Darren. Yes, very good. Are you well?
Darren A. Smith:
I'm very well. It's Friday. What's in our postbag? What's on your mind? What's the world talking about today, in the world of grocery?
Andrew Grant:
Yeah. It's, I think, yesterday, all you could hear about, other than England playing Germany next week, was HFSS. It doesn't exactly slip off the tongue. It's nothing to do with a train line about to go past your house, but I think it's a pretty big deal, actually.
Darren A. Smith:
All right. So, HFSS. Let's treat me like an idiot. No comments invited. HFSS, what does that mean?
Andrew Grant:
Okay. I won't get you to guess. High fat, salt, and sugar foods. For people in the industry, the impulse category, basically. Some pretty serious legislation coming down the tracks, and actually, potentially will be enforced on the 1st of April 2022, which by my reckoning is 279 days away.
There will be HFSS New Laws commencing in April 2022 for HFSS foods
Darren A. Smith:
It is, [inaudible 00:01:23].
Andrew Grant:
If the legislation goes through as I've read it, seismic changes to all those foods that will be classed as high fat, sugar, and salt. We're talking fizzy drinks, we're talking soft drinks, cakes, biscuits, chocolate, crisps, snacks, even processed ready meals, and stuff like that.
Darren A. Smith:
Wow. All right. Let's do what our Americans say, let's unbox this with you, [inaudible 00:01:55].
Andrew Grant:
Ooh.
Darren A. Smith:
Let's unbox it. So HFSS is about salty, sugary foods. I think I do know a little bit about this. You said it's the biggest change in enforced dietary changes since the World War, the Second World War?
Andrew Grant:
Yeah. If you think about it, I'm sure we all remember Jamie Oliver on the Turkey Twizzlers. The government, over the last 10 years, has made a lot of changes encouraging, and in some regards forcing, manufacturers to change formulations.
Darren A. Smith:
Yeah.
Andrew Grant:
To reduce the amount of salt, to reduce the amount of sugar. There's obviously been the watershed advertising bans.
Darren A. Smith:
Yep.
Andrew Grant:
Not allowed to advertise these products to kids, or in schools.
Darren A. Smith:
Yep.
Andrew Grant:
Sort of round the edges, but what they're proposing for next April, as far as retailers and suppliers are concerned, goes one hell of a step further. That is to ban the siting of those foods anywhere other than on the shelf, their home shelves. So you can't have sweets on checkouts. A lot of the retailers have made that decision themselves, but that will be illegal.
No siting of sweets or these HFSS products anywhere near the checkouts, within two meters of the entrance. Then probably the biggest, you won't be able to volume-promote these products. So you'll be able to price-promote, I believe, but you won't be able to do BOGOFs, extra-frees, twofers. If you think of the impulse category, certainly back in my day, something like 70% of a brand's volume in those categories went through on deal.
Darren A. Smith:
Let's bring that to life. If I'm walking through the central aisle of a Tesco or a Sainsbury's, and I see the gondola end and it's packed with M&M's, with the little round man with the funny hands-
Andrew Grant:
Yep.
Darren A. Smith:
No more?