Sticky Learning Lunches #52: The Leadership Upgrade #2

Today's topic, The Leadership Upgrade part 2. "Worried if you change you won’t know what to expect? Part #2 of the Unique Leadership Coaching model ‘EVOC’ Obstacles, If you always did what you’ve always done. You’ll always get what you always got. Get prepared, get aware and plan for a better future.

You Can Read the Full Transcript Below:

Nathan Simmonds:

Good afternoon. Let's get this screen up there. Good afternoon. Welcome to today Sticky Learning Lunches. Just as always, given the last few seconds for people to arrive in the room for today's conversation. Cameron, good. See you. Thank you Colin. Darren, amazing for being here. As always, Fabian, always pleasure. Howard. Thank you very much. Ivy Mar Martin. Sorry, Matt Mohamed. Tim Victoria. Hello alone. I was gonna go for a different colored shirt today, but we had a minor wardrobe malfunction before four inch shirt.

Nathan Simmonds:

I know Martin, I'm sorry, I apologize. Wardrobe malfunction. I dunno what tomorrow's gonna look like, but we'll see what we can work out. CLA says, looking sharp. Yeah, I know, but we need to change things up. We need to keep things fresh. Last mouthful of tea, last few people arriving. So just as we're doing this, let's make sure we're setting ourselves up for success today. As always, first things first, mobile phones. Let's get those little airplanes lit up. Zero out the distraction. A hundred percent attention on what we're gonna be covering today,

Nathan Simmonds:

Following on directly from yesterday. Before we even go into the, the crux of what we're gonna be covering today. The key points we talked about yesterday. Actually, no, let me come back to that in a minute. You said we did okay. We talked about this yesterday in brief. You know, you said we ignored is the normal thing that we see in a lot of large organizations when we're looking to take on feedback and we're doing that self-evaluation.

Nathan Simmonds:

Often when we are doing these 360 feedbacks or these company surveys, we know there's quite a lot of information and we don't always feel like we're getting hurt. What we took on board yesterday, there was a lot of stuff that came up about feedback yesterday and about how to deliver feedback and how to give feedback to members of the management team and leadership team above you and how to give that feedback to your peers and in your teams.

Nathan Simmonds:

So the first thing that we did when we left that conversation, that call yesterday, is we have created a four part training session on how to deliver feedback that will be starting on July the 13th. I have just put the link in there for the future sticky learnings. So you can go straight in there first thing and make sure that you are booked in for tomorrow's section if you're not already.

Nathan Simmonds:

The other part is that in, you know, starting on July the 13th after we've done the HBDI profiles, the Herman profiles with Andy, again, we're gonna go into four sessions about how to deliver feedback. We're gonna look at how to do it, the structure of it, we, some of those nuances that come up when we talk to people and when we're working with different people. So we are going to tick a lot of the boxes on there to make sure that you can do this. Hope this is useful.

Part #2 of the Unique Leadership Coaching Model

 

Nathan Simmonds:

Right, last few people have arrived. Thank you everyone for being here. Let's dive in. Phones on flight mode, zero under distraction. Get your emails shut down. A hundred percent attention to what we're doing here. Make sure that you've got a drink available. Let's make sure you stay hydrated. Keep your brain lubricated so you can make this learning stick. And the third part as always is make sure you've got a fresh page for fresh thoughts as they come in. Okay? Top of that page, you're gonna write keepers.

Nathan Simmonds:

Sticky Learning Lunches #51 :The Leadership Upgrade #1

Today's topic, The Leadership Upgrade Part 1. Got promoted and wish someone showed you how to Lead? – Part #1 The Unique Leadership Coaching model ‘EVOC’ (Self) Evaluate, take a deeper dive into your leadership style and capability.

You Can Read the Full Transcript Below:

Nathan Simmonds:

Let's wait for this, right. Okay. Just doing a screen share waiting for the last few people to come into the room. It is absolute pleasure to be here in front of the whiteboard again, so many eager people just looking down the list here at the moment. Alan, thanks very much for being here. Thanks very much. Andy's saying rocking the shirt. Thanks. It's a changing color scheme for me, Cameron. Long knot time. No speak. Really good to see you, Colin and Fabi and gerd. Howard Ivy, thanks for being here again. Martin, looks like the first time I've seen you here. Matt Brown, welcome back Ming. Good to see you, Mohammed, to be, I'm gonna go with Mt. Tim Moore.

Nathan Simmonds:

It is an absolute honor to be sharing this sticky learning lunch with all of you. Eager people. I'm not sure I've seen so many people in the room waiting to get in. This is phenomenal. Welcome to today's Sticky Learning Lunch. Last few people arriving. Lee, welcome Victoria. Hello. Thanks for being here again. This is gonna be good. The weather outside is terrible here. My shirt is making up for the difference in the, uh, darkness that is outside the gray. So let's get everyone set up for success before we kick off today.

Nathan Simmonds:

First things first, get the phones out. Let's make sure we're zeroing out the distraction. A hundred percent attention on what it is you are doing right here is, which is looking at your leadership skills and looking at your personal development as a leader or even how you are gonna help to develop your leaders. 'cause this is something that is still vitally missing or vitally important that is missing from modern work, modern society, humanity as a whole. And it's something that I'm very, very passionate about. So phones on silent. Let's eliminate the emails.

Nathan Simmonds:

Let's eliminate all of those distractions which are gonna stop you from learning here. Stage. Second thing, making sure you've got a drink available. Let's keep you hydrated so you can keep your brain lubricated and make this learning stick. And finally, the last stage of setting you up for success for this session. Fresh sheet, fresh thinking. So I want you to find a nice clean page in your notepad. And at the top of that you're gonna write keepers.

Nathan Simmonds:

And the keepers are the things that you wanna remember and the things that you wanna remind yourself about. So when you go back and reread it, it's gonna reignite that thinking. It's gonna get the new ideas forming and get the actions in place to keep you moving forward. Hope this is clear with everyone. I think this is the last few people in the room still look up more arriving. Beautiful.

Click the image to take a look at your leadership style with this sticky learning lunch

 

Nathan Simmonds:

Let's do this. Welcome to today's Sticky Learning lunch with me. Nathan Simmons, senior leadership coach and trainer for MBM Making Business Matter, the home of Sticky learning. And we are the leadership development and soft skills provider to the grocery and manufacturing industries. Idea of these sticky learning lunches is to help you be the best version of you and the work that you do right now, whether it's working from home or whether it's preparing you to return back to the office. And today, what are we covering?

Nathan Simmonds:

We are covering evoc, EVOC. So lemme get this up on the whiteboard for evoc is a leadership coaching framework that I built in the MBM lab to help p compartmentalize their thinking, to give them a structure so they can do that self-inquiry and start to create their version of reality based on a leader.

Sticky Learning Lunch 48: Increase Your Category Opportunities

Today's topic, Increase the Number of Category Opportunities Landed Part 7.

73% of your Category Opportunities Never Make it to Store.

You will learn: - Each of the 7 parts of the MBM Category Management Funnel. - How each part is essential to creating an effective Category Management approach. - Various tools and techniques to support each stage of the process.

You Can Read the Full Transcript Below:

Nathan Simmonds:

Good afternoon, sticky learning lunches. Welcome to Monday. Really great to be here. Really great to see you even in the virtual. We're just gonna give it a few more seconds while we're waiting for the rest of the people to arrive in the room. Just gonna have a mouthful of drinks. Gonna make sure we're getting ourselves set up for the day. A few more seconds. Good to see you, Colin. Thanks for being here. Darren, always a pleasure.

Nathan Simmonds:

Fabian, great to see you here again, Joe, lovely to see you. John, thank you very much for being here. First time attendee, I believe. Thanks very much for taking the time to invest in yourself in this session for today. Just as we're waiting for those last people to arrive, let's make sure we are setting ourselves up for success. So, first things first, before we even get into the introductions, let's zero out the distraction, a hundred percent attention.

Nathan Simmonds:

Let's get the little airplane lit up. So we haven't got our WhatsApp, Twitter, our pings, buzzes, beeps or whatever, distracting us from what we're spending our time doing here today. Making sure that you've got a fresh sheet as well. Fresh sheet, fresh thinking. So you wanna make sure you've got a nice clean page in your notebook. And at the top of this, you're gonna write keepers and keepers are the things that you want to remember that you wanna remind yourself about.

Improve your category opportunities

 

Nathan Simmonds:

And when you reread that, it's gonna reignite that thinking. So when you come back to this learning from today and from our previous sessions, that you can go back, go back into that thinking and create some new ideas that are gonna help you deliver a better result in your business. And as you've just seen me with my drink, making sure that you have hydration.

Nathan Simmonds:

Make sure you are hydrated. Keep your brain lubricated so you can make this learning stick. I think we're good to go. Let's dive into today's session. Actually, before we do that, if you have not already registered for tomorrow's session, I'm gonna put a link in the box at the bottom there in the chat box for everyone. If you have not registered for tomorrow's session, now is the time to make sure you've got a copy of that link so you can get prepared for tomorrow.

Nathan Simmonds:

Tomorrow we're looking at the first stage of evoc, the self-evaluation, part of the leadership model that is in the chat box. Now, if that's gonna be beneficial for you, sign up for tomorrow's session. It's four part module of system. We'll be running through Tuesday, Wednesday, Thursday, and Monday next week. If you know anyone else that would benefit from that, share that link with them as well.

Nathan Simmonds:

Get 'em involved. There's gonna be some great content in there. I'm gonna be delivering the first stage of our leadership coaching model. It's gonna really help you take your game to a whole new level, Andy. Ready? I'm ready. Good. So look, welcome to today's sticky learning with me, Nathan Simmons, senior leadership coach and trainer for MBM Making Business Matter, the home of Sticky learning. And we are the soft skills and leadership development provider to the UK grocery and manufacturing industry.

Nathan Simmonds:

Idea of these learnings is to give you 20 minutes of micro learning to help you be the best version of you in the work that you do, whether that be from home or returning back to the office.

Sticky Learning Lunch 48: Increase Your Category Opportunities

Today's topic, Increase the Number of Category Opportunities Landed Part 6.

73% of your Category Opportunities Never Make it to Store.

You will learn: - Each of the 7 parts of the MBM Category Management Funnel. - How each part is essential to creating an effective Category Management approach. - Various tools and techniques to support each stage of the process.

You Can Read the Full Transcript Below:

Nathan Simmonds:

Good afternoon, sticky learning lunches. Just making sure we've got screen share on there. Welcome to today's session. Yes, I'm not wearing a white shirt, it's Thursday. Just gonna give it a few seconds while we wait for the last people to arrive in the room. If anyone's got any opinions about the shirt today, I'm more than happy to hear them. What do you think, on a scale of one to 10, one terrible, 10, phenomenal, happy. Let's go with the ratings on that. Just while we're waiting for everyone else to turn up.

Colin:

I say that it's certainly better than the sound and I'm, uh, supporting today.

Improve your category management opportunities

 

Nathan Simmonds:

8.5. Thank you, Colin. I'll, I'll take that and run with it.

Colin:

Nine for me. Thanks Colin.

Nathan Simmonds:

Yeah, finally.

Nathan Simmonds:

So let's make sure we're setting everyone up for success. First things first, as always, let's get the mobile phones up. Let's get the little airplane lit. Zero out the distraction, a hundred percent attention. Also, making sure we've got a drink. Let's make sure we're staying hydrated. We're in the thirties here in the south is getting warm. Let's make sure we're looking after ourselves. Keep, keep ourselves hydrated and keep the brain lubricated.

Nathan Simmonds:

Also, fresh sheet, fresh thinking. Get yourself a blank page. Make sure that top of that you've written, keep us and these are the things you want to remember and remind yourself about when you reread them so you can reignite that thinking and really make this learning stick. It's the end of the week for us in the sticky learning. Before we go any further, and before we go into the introductions and get the session rolling as well, if you have not signed up for Monday session, which is the last one of the 73% funnel, now is the time to do that.

Nathan Simmonds:

We'll get a link into the chat box so you can click through there and sign up for Monday's session. We've also got Tuesday's session. We're gonna move into the leadership coaching model, evoc, which I've designed. It's all gonna be about self-evaluation and getting really deep on who you are, what you bring, and how you develop yourself as a leader as we move through the course of next week as well. So if you haven't already signed up, now is the time to do that.

Nathan Simmonds:

We are on, let's do this. Welcome to today's Sticky Learning lunch with me, Nathan Simmons, senior leadership coach and trainer for MBM, making Business Matter, home of Sticky Learning, and we are the leadership development and soft skills provider to the grocery and manufacturing industry. Idea of these sessions is to give you a 20 minute, 20 to 30 minute micro learner. It's gonna help you be the best version of you in what you do right now, and also preparing you to go back to the brave new world, that whatever that might be as we move into the future. What are we covering today, Andy? Do

Colin:

A Okay. Nathan. Today we are covering, landing those opportunities in store. So it builds this funnel continually does by targets, shoppers, our stores, our insights and recommendations, selling it through to landing it. So it today's about landing it, it's about that, uh, last hundred yards, ensuring that all that time and effort and analysis we've put in actually hits the shelves. It hits the shelves, right? Um, so for meLearning opportunities in store, why the funnel flows is largely about preparation.

Colin:

Um,

Sticky Learning Lunch 48: Increase Your Category Opportunities

Today's topic, Increase the Number of Category Opportunities Landed Part 5.

73% of your Category Opportunities Never Make it to Store.

You will learn: - Each of the 7 parts of the MBM Category Management Funnel. - How each part is essential to creating an effective Category Management approach. - Various tools and techniques to support each stage of the process.

You Can Read the Full Transcript Below:

Nathan Simmonds:

Welcome to day five. Is day five of the yeah, of the category management funnel. It is Wednesday. Welcome to today's Sticky Learning with me, Nathan Simmons and Andy Palmer, resident expert on category management. As always, we're just gonna give it about 30 seconds to wait for the last people to arrive in the room, and then we are gonna crack on. Good afternoon, Colin. Good afternoon, Fabian. Good afternoon again, Mikayla, good to see you.

Improve your category management opportunities

Nathan Simmonds:

Thank you very much everyone for being here. Good afternoon, Gemma. Just joining the room. We are just gonna give it a few more seconds and then we are going to get on with today. But while we're sway for those last people, on a scale of one to 10, one being terrible, 10 being phenomenal, how are you? How is your day? Let me know. Let's see how people are feeling on this. Fine Wednesday with the Gloria Sunshine and ISS A 10. That's good.

Nathan Simmonds:

We've got an eight coming in from Colin. Thanks very much. Right. I think it's time to get this show started. Mr. Palmer, welcome to today's Sticky Learning lunch with me, Nathan Simmons and Andy Palmer idea with these sessions is to help you be the best version of you in the work that you do. Coming from MBM making business matter, the provider of leadership development and soft skills to the grocery and manufacturing industry, and we couldn't be more pinpoint and more niche when it comes to category management in this space, we are hitting day number five of the funnel.

Nathan Simmonds:

And this funnel lovingly known as the 73% funnel. Because the reason why is why it's helping you to highlight why 73% of your opportunities, your category management opportunities, never make it to store. And we've been breaking this down for the last five day or four days, sorry, day five today. Andy, what are we covering today?

Andy Palmer:

Today, Nathan? Good afternoon. No, today we're covering selling those opportunities. So building on everything we've done back end of last week, beginning of this week, got our targets. We understand our shopper, we've got a good handle on the channel that we're, uh, presenting to, analyzed all our data and we pulled together our very succinct presentation. So today's about making that stuff land with the buyer, the person, that office, that buyer.

Andy Palmer:

So we've got a few things to share with you today that hopefully increases or hopefully will increase your chances of success when you've got that opportunity to be out there pushing the recommendations that you are suggesting. So without further ado, um, I'm gonna share one thing straight away with you. Um, cool. About four years ago, the IGD ran a, an industry survey and part of this capability and partnership survey, it said that too often trust is the single biggest barrier to getting proposals into action.

Andy Palmer:

It comes back to trust. I've mentioned it a little bit, you know, the last few days we've certainly talked about credibility. So today I wanna really bring to life what trust is about for you then to consider. How trustworthy am I, how trustworthy is my team? Could this be one of the reasons why when not getting our recommendations across the line, were not as influential as we could be? So we're gonna talk about trust. Um, in true blue left brain style, I'm gonna bring this to life, uh, using the medium of a formula.

Andy Palmer:

Sticky Learning Lunch 47: Increase Your Category Opportunities

Today's topic, Increase the Number of Category Opportunities Landed Part 4.

73% of your Category Opportunities Never Make it to Store.

You will learn: - Each of the 7 parts of the MBM Category Management Funnel. - How each part is essential to creating an effective Category Management approach. - Various tools and techniques to support each stage of the process.

You Can Read the Full Transcript Below:

Nathan Simmonds:

Good afternoon. Sticky lunches. I don't know, is that the right way? Getting this? Yeah, I'm just getting my screen up here. Bear with me while we get that going. Share screen. Oh, hold on. There we go. That was the problem. 'cause I wasn't the presenter.

Nathan Simmonds:

Okay, now we're, now we are here. Okay, we're in. Welcome everyone to today's sticky learning, uh, with me, Nathan Simmons and Andy Palmer, resident expert in category management. We're just gonna give it 30 seconds while we wait for the last people to arrive in the room. And then we are going to crack on and share stage four of the 73% funnel. Let's just give it a moment. Let's make sure we're setting ourselves up for success.

Improve your category management opportunities

 

Nathan Simmonds:

Mobile phones up and higher. Let's make sure the little plane is lit up, zero out the distraction, a hundred percent attention on you and what you are doing here. Let's make sure also that you are hydrated here, is getting warmer here in the uk. Thankfully, we might actually have a summer this time, who knows? Um, although according to the government, they have canceled some of this year, but I don't think technically you can do that.

Nathan Simmonds:

So let's make sure you're staying hydrated, you're keeping your brain lubricated. And also let's make sure you've got a fresh page for fresh thinking. So let's get these ideas. Any ideas that Andy is sharing, any questions that I asked that trigger a new thought, let's make sure we're getting them down there on that sheet so that you can go back and remember, reread and reignite that thinking to keep your learning sticky. I think we're almost on time, but do you know what?

Nathan Simmonds:

I'm actually gonna say this at the beginning of this episode, rather than at the end of it, if you have not registered for tomorrow's sticky learning lunch, I'm putting that if it's, if you cannot see it in the chat box right now, I'm putting that in the chat box. Hold on. He says, bear with me. I'm putting the link in there for tomorrow's session and all our future sessions in the chat box right now.

Nathan Simmonds:

So if you have not already registered for tomorrow's session, for next week's sessions, whatever it is, the link is there. Please click on that, get that screen ready for you to go in there and register for the future sessions. And also, it's there for you to copy and paste and share to your friends if you know someone that's gonna get value from category management. If you know someone that's gonna get value from, uh, a deep dive on their own leadership skills in the next week, share this link with them.

Nathan Simmonds:

Let them know about sticky learning lunches and get them involved in these classrooms to help them take their thinking to the next level. Let's do this. Welcome everyone to the rooms. It's good to see you all. Thank you, Tim. Good to be here. McKayla. McKayla, good to see you. First time. Fiona, Fabian, Darren Collin, thank you very much for being a greatly appreciated. Let's dive in. Welcome to today's Sticky Learning lunch with me, Nathan Simmons, senior leadership coach and trainer for MBM Making Business Matter.

Nathan Simmonds:

We are the leadership and development and soft skills provider to the grocery and manufacturing industry. I do with these sessions is just to help you be the best version of you in the work that you do, especially in category management. Andy,

Sticky Learning Lunch 46: Increase Your Category Opportunities

Today's topic, Increase the Number of Category Opportunities Landed Part 3.

73% of your Category Opportunities Never Make it to Store.

You will learn: - Each of the 7 parts of the MBM Category Management Funnel. - How each part is essential to creating an effective Category Management approach. - Various tools and techniques to support each stage of the process.

You Can Read the Full Transcript Below:

Nathan Simmonds:

Welcome to Monday. Welcome to Sticky Learning Lunches. And welcome to the first day of the week. We are gonna be diving back into the category Management funnel with Andy Palmer and myself, Nathan Simmons. We're just gonna give it 30 seconds while we wait for the last people to arrive in the room. And then we are gonna crack on with part three of this funnel. Let's just give us a moment to make sure everyone's here. Let's get everyone set up for success right now.

Nathan Simmonds:

First of all, before we get into introductions and, and the recaps, mobile phones, let's make sure they're on flight mode. Let's zero out the distraction and get a hundred percent attention what it is we're doing right here in this investment in ourselves and the businesses that we love and work in. Secondly, making sure that we've got our hydration in place, making sure we're staying hydrated, keeping the brain lubricated and making sure that we're just looking after ourselves.

Nathan Simmonds:

Temperature space, we're going up here. Again, let's make sure we're looking after ourselves physically so we can increase what we're doing mentally. Third part to this then is fresh page, fresh thinking. We're gonna be covering some new ideas that potentially you haven't seen before that may be there to support you, invigorating what it is you do inside your business. And this page is gonna be those things that you want to remember.

Nathan Simmonds:

So whether it's things that Andy says, or questions that I ask, or questions or ideas that we share with each other in this group, that we wanna take a note of that so that we can go back and remind ourselves and remember what it is by rereading these ideas. That just helps take our thinking up another level and keeps that learning sticky, which is the whole idea of MBM Ready for this. Andy?

 

7 Simple Ways To Understand The Category Management Process

 

Andy Palmer:

Ready? Nathan?

Nathan Simmonds:

Good. So, welcome to today's Sticky Learning Lunch with me, Nathan Simmons, senior leadership coach and trainer for MBM. Also joined by Andy Palmer, expert in category management, who's gonna be delivering part three of today's session. We are the leadership development and soft skills provider to the grocery and manufacturing industry, MBM making business Matter, and it's all about making that learning stick. As I said earlier, Andy, day three, all yours. Where are we going to next?

Andy Palmer:

Thank you, Nathan. Roy, as you said, we're gonna go stage three, which is getting into the crux of understanding our supermarket or our channel or whatever route to market that we've got. So, brief recap on what we covered at the back end of last week came in at the top of the funnel talking about agreeing targets, where we looked at this stuff around here, way of purchase frequency of purchase penetration, selecting a target that you can focus all your efforts and resources and time into achieving.

Andy Palmer:

From there, we then came down into Thursday and we talked about understanding your shopper, exploded that apart and started talking about shopper preparers and eaters. Those three very distinct group with a nice overlap. And again, more better understanding how we can use things like pen portraits or purchases and hierarchies to get into the crux of what their motivations are, what their barriers are.

Andy Palmer:

Today we're continuing down, and stage three, we are looking at knowing your supermarket or k...

Sticky Learning Lunch 45: Increase Your Category Opportunities

Today's topic, Increase the Number of Category Opportunities Landed Part 2.

73% of your Category Opportunities Never Make it to Store.

You will learn: - Each of the 7 parts of the MBM Category Management Funnel. - How each part is essential to creating an effective Category Management approach. - Various tools and techniques to support each stage of the process.

You Can Read the Full Transcript Below:

Nathan Simmonds:

Good afternoon. Welcome to Sticky Learning Lunches with me, Nathan Simmons, and also the delectable Andy Palmer delivering to this week. And for the next week, we're just gonna give it a few minutes while the last people arrive, and then we're gonna dive into today's content. Just gonna give it another 30 seconds or so. While we're doing that, let's just make sure we're setting ourselves up for success. And I'll give people a reminder when we go back into this very briefly, let's make sure we're lighting up those phones.

Nathan Simmonds:

Get the little airplane, lift up, zero out the distraction, a hundred percent attention on what we're doing here today. The investment in yourself and the learning that you're about to get. Also, making sure that you've got a fresh sheet, fresh sheet for fresh thinking at the top of that page. You're gonna write keepers. Those keepers are gonna be the things that you want to remember and remind yourself about so that you can reread them and reignite that thinking.

Nathan Simmonds:

So as you are looking at the category management funnel, it's gonna help you get more clarity on what your targets are, know who your customer is, and knowing who your clients and your supermarkets are, all these key elements, by making sure you're documenting these key points can be absolutely vital, right? Today we're not gonna be doing too much screen sharing. So we've got Andy on camera one. We've got me on camera two.

Nathan Simmonds:

I'm gonna be here to be asking questions as we go through to making sure we get these points across. We're gonna start with a recap from part one just to make sure we're following that train of thought. And then what we're gonna do is we're gonna fly in and start looking at how to understand your shopper is absolutely vital for making this work. Andy, what have we got for day two?

7 Simple Ways To Understand The Category Management Process

 

Andy Palmer:

Excellent. So yeah, thank you Nathan. Today, absolutely more about understanding the shopper, keeping the shopper at the heart of all the decisions we make to help grow our category sales, our category profit, whatever measure we've got in place, which links us nicely. Back to what we talked about yesterday, right off the top of the funnel. Agreeing category targets the importance of having ideally a single focused point with a timeline that we want to achieve it and making sure we hit it focuses all our time and all of our efforts on getting what we want from this category.

Andy Palmer:

So yesterday we briefly talked about what f and pen, which was how much people are spending, how often they're buying, and how many people we've got buying, and maybe picking one of those as an example and targeting then our efforts towards achieving that. So yes, there was about agreeing a category target.

Andy Palmer:

Once we've got our category target, we can then start to move down and we'll continue to move down our funnel over the next few days. Kicking back off again on Monday. Today's about understanding the shopper. When we get into Monday, we're gonna be talking about understanding the supermarket or the channel that you are selling into. From there, it's about identifying opportunities, then about selling those opportunities, adding those opportunities down at stage six, and then coming all the way back round with evaluating and improving to keep this continuous cycles mythology absolutely alive.

Andy Palmer:

Sticky Learning Lunch 44: Increase Your Category Opportunities

Today's topic, Increase the Number of Category Opportunities Landed Part 1.

73% of your Category Opportunities Never Make it to Store.

You will learn: - Each of the 7 parts of the MBM Category Management Funnel. - How each part is essential to creating an effective Category Management approach. - Various tools and techniques to support each stage of the process.

You Can Read the Full Transcript Below:

Nathan Simmonds:

Welcome to today's learning. This is going to be slightly different. As I said before. This is gonna be a super niche presentation series, talking about category management. We're just gonna give it a few more seconds while we're waiting for the last attendees to arrive in the room. It's gonna give that a moment. Welcome, Colin. Good to see you. Thanks for being here. Darren, thank you for being here. It's appreciated, FAAB, and good to see you again. Jim, I think this is your first time attendee to these sessions.

Nathan Simmonds:

Thanks very much for being here. Really appreciated, Tim, always a pleasure to see you. Thank you very much. Let's get you guys set up for success initially. So as always, what I wanna make sure we're covering is getting our mobile phones. Let's get the mobile phones, get the little airplane lit up. Let's zero out the distraction, a hundred percent attention on what we are doing here today.

Nathan Simmonds:

Also, making sure you're hydrated, so making sure you've got a drink available. Herbal teas for me today. Let's keep ourselves, you know, keep ourselves hydrated so we can keep our brains lubricated. And also making sure that we've got a fresh page for fresh thinking. So we want a nice blank page. And at the top of that, we wanna write keepers. We also wanna write in there the 73% funnel, which is what we're gonna be covering today as we talk about category management.

Nathan Simmonds:

And Andy's gonna be covering more of that in just a second. Top of that page, keep us, these are the things you wanna remember. These are the things that you want to be reminded of. And these are the things when you reread it, it reignites that think, and it makes the learning stick, which is what we are here to do now. That's what MBM is all about. So let's see who's got coming in, right?

Nathan Simmonds:

Let's get into this. I've got my notepad and my pen ready. I've got a series of questions to be firing into Andy as we go through this. Welcome to today's Sticky Learning Lunch with myself, Nathan Simmons, senior leadership coach and trainer for MBM. I'm joined today by Andy Palmer, resident expert on category management. And the idea of these training sessions is to help you be the best version of you in the work that you do.

Nathan Simmonds:

And whether that's whether you are when you are at home or returning to work, or preparing to return to work, it's about pushing this thinking. It's about helping you take your business to the next level. And as we are the leadership development and soft skills provider to the UK grocery and manufacturing industry, it's right that we talk about category management. Andy, this next seven sessions, they're all yours and you're gonna take us through this, please, you know, take over and let's see what category management is all about and how it can help these people.

7 Simple Ways To Understand The Category Management Process

 

Andy Palmer:

Lovely, thank you Nathan. Welcome everybody. I'm super excited to be sharing this content with you. Over the coming days, we're gonna take you through our seven step category management process session each day, looking at each different stage of the funnel, bringing it to life now to manage expectations. I guess we're only gonna be scratching the surface but hopefully leaving you hungry to want to reach out to us afterwards and learn more. Learn how we can support you with category management.

Nathan Simmonds:

Sticky Learning Lunches #43: Think You Don't Need to Attend This Webinar?

This 7-part model will help you to find out what is wrong with your time management.

You will learn:

- Each of the 7 parts of the time management system.

- How each part is essential to creating an effective time management system.

- The holes that are exposed in your time management system by not having any one of the 7 pieces.

- Practical tips to incorporate any one of the 7 parts of the time management system.

You Can Read the Full Transcript Below:

Improve your time management the these 7 hurdles

 

Nathan Simmonds:

Here we go. We're in. It's one o'clock. Bam. Right on the notes. Sticky learning lunches with me, Nathan Simmons. Hello everyone. Thanks very much for being here and it's amazing to see so many enthusiastic people already here. Vij, good to see you again. Victoria, thank you very much for being here. Tim, always a pleasure, Howard, really appreciate you being here. Colin, as always here, every time if I had a Blue Peter badge, especially for you, Colin, you, I will be sending it to. Amen. Thank you very much. And Andy, really appreciate you being here so early, ready for this session. Massive gratitude to all of you.

Nathan Simmonds:

We're just gonna give it 30 seconds while we wait for other people to arrive and as they do we'll, and I'm gonna give it a few more seconds. Fiona, hello. I'll just get everyone in here and then we'll kick off today's session for the final hurdle in the time management system, which is all about taking action. Sticky learning badges sound like a great idea. Do you know what, actually, as you were saying that there's some parallels here between the content that we're delivering online for the sticky learning lunches, uh, and the way that we approach online training. And I was talking to a peer in another organization about this.

Nathan Simmonds:

There's some parallels between social media and what we're doing here. And if you look at things like Facebook, you know, when you are in a group, they do badges. They give you little award stickers so that you can say when you are in a group, whether you are a, a visual storyteller or rising star or whatever it is. And actually sticky learning lunge badge. Yeah, that'd be a great idea. Now I've done it. I think I've just made another piece of work for myself. I might have to get one of the graphic designers on this.

Nathan Simmonds:

We'll get some pictures up with some badges of the people that attend the most. Got our pens ready. I think we're good to go. How are we doing the today before we dive in? How are we today? One being terrible, 10 being phenomenal. Where are we rating ourselves in our week already on a Tuesday. Where are we got some eights? We've got a six. Okay. Six. There's a couple of sixes. This doesn't fill me with joy.

Nathan Simmonds:

Got you. No, back to backs today. Good. Nice. That was a 10. Thank you Victoria, for, for paying attention and making use of this wherever we are. Whatever number you've rated yourself at in relation to the week you're in right now, whether that be because of lockdown and you're still in isolation, you've got cabin fever, whether that be frustrations of your time management system not working, whether that be, you know, other frustrations or other problems coming up. Let's ask one straightforward question that's gonna make help to make a shift.

Nathan Simmonds:

What's one thing that you can do right now that's gonna help you to shift from wherever you are in that rating, on that sliding scale to the next step? What's the one thing that's gonna help improve the situation right now? Let me know in the questions box. You can write it down for yourself as an action that you need to be taken that's gonna help you shift. You are in direct control of the environment around you. Let me rephrase that. You're in direct control of how you choose to respond to the environment around you.