We are joined by Paul Jamieson, Sales Director at 20ea, who shares some invaluable listening for anyone operating in the premium market, both from your own business perspective and some great stats to inform clients with courtesy of Paul and 20ea.

Amongst a lot else, we cover: 

- Some suprising stats around the growth of the premium market
- Is the premium market growing faster or slower than the volume market?
- What does 2025's market look like?
- Are premium homes actually selling, is there demand? 
- The shocking effect the length of time to complete is having on the market
- Should premium agents be reducing prices more?
- How to demonstrate your value against competitors (and the market in general)
- Self-employed agents performance vs traditional models

Not only is the data shared (some of which is very surprising) but some actionable tactics of how to use this information with clients too. Definitely not one to be missed as 2025 kicks off.... 

Stats breakdown:
£1,000,000+ Market
January to November 2024
Data Source: 20EA

Supply (New Instructions)
Volume: 89,511
+12% 2023
+83% 2019

Demand (SSTC)
Volume: 41,557
+16% 2023
+71% 2019

Fallen Through
Volume: 6,666
+9% 2023
+78% 2019

Price Changes
Volume: 46,448
+12% 2023
+115% 2019

Exchanges
Volume: 26,910
+6% 2023
+49% 2019

Withdrawn
Volume: 51,154
+12% 2023
+60% 2019

Likely to Sell (Exchange)
34.5% 
-3.3% 2023 
-4.4% 2019

Available Stock
Volume: 48,378
+11% 2023
+74% 2019

SSTC Stock
17,558
+24% 2023
+132% 2019

Price Change %
34% of properties have had a price change (typically
reduction)
+1% 2023
+9% 2019

Fall Through %
23%
2% better than 2023
2% worse than 2019

Self Employed Agents Market Share
1.4% 
+16% 2023
+194% 2019

Online Agents Market Share
0%
0.1% in 2023
1.2% in 2019

Time to Sell (NI – SSTC)
3.3 months
17% slower than 2023
19% slower than 2019

Time to Exchange (SSTC -Exchange)
4.1 months
1% slower than 2023
37% slower than 2019

Time to Move (NI – SSTC)
7.4 months or 225 days
8% slower than 2023
5% slower than 2019