Episode Summary:

"Legal is not sexxxy." — Jaime Bell

Honestly though, writing and sending emails about contracts would be TOUGH. Like, how do you get people to buy your contract templates… and not bore the heck out of them?

In this conversation, I chat with Jaime Bell — a business lawyer and the founder of Contracts Market where she provides legal contract templates to US and Canadian freelance service providers, coaches and e-commerce businesses.

She's cracked the code on creating engaging, valuable, heart-centered emails to her list in a way that doesn't "scare" them with legal jargon or fear of all that could go wrong. Instead, she'd determined the heart of her "why" and ensures that the more she can share — and have fun while doing it — the more online business owners she'll be able to help through education (free!) or her digital products (paid!).

Listen in to learn how the core of your messaging will only fuel your emails and connection with email subscribers!

In this episode, you'll learn about:

• Jaime's simple funnels, including tripwires, that lead to her high-ticket templates
• What makes being on Jaime's list so valuable for her subscribers and how she gets them there
• How to make a boring topic fun so you can help more people with what you do
• Why you don't need an organized content calendar to send emails
• Must-know (and last-minute) tips for if you're attracting subscribers from the US or Canada

Check out this episode's blog post

Connect with Jaime:

• Contracts Market
• Instagram

Episode Resources:

Airtable Content Calendar

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

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