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In this episode I talk with lettering artist Martina Flor. Martina started as a designer in Argentina, but she soon discovered the joy of hand lettering. From there she built a successful career as a lettering artist, which has now become a small empire of inspiring work, masterclasses, coaching groups, books, and even a podcast. Of course, she couldn’t do all of this on her own. She’s built an entire team around her so she can focus more on doing what she loves most, while being able to grow her business well beyond what she could do alone. As she puts it best, ““There’s no progress in isolation.”