Social media strategy can seem daunting to small business owners, or like just another task that takes attention away from increasing revenue. In this episode of Behind the Review, Crystal Vilkaitis, owner of Crystal Media, says social media cannot be ignored by small businesses. She uses her expertise in the ever-changing landscape of social media strategy to help local retailers harness the power of social media for increased sales, exposure, and brand recognition.

Crystal Media Rooted in Retail podcast