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There’s a commonly held belief in manufacturing: big ideas need big money, fast growth, and outside control to survive. But that playbook doesn’t work for every business or every industry.
Andrew Johnson, co-founder of HeavyTech and CEO of ShelfAware, joins the show from Everywhere Beer Co. in Anaheim, California, to talk through how he and his partners built HeavyTech, a hybrid and electric big machinery manufacturer, on their own terms. He shares the long road behind developing technology for hybrid and electric heavy machinery, and why, when it came time to scale, they made a deliberate decision to crowdfund and not follow the traditional VC path.
Along the way, we also get into why diversification within a single industry creates leverage most business owners miss, what it means to be fearless in business, and the struggles of connecting with other entrepreneurs at the same stage of growth.
If you’ve ever questioned whether the “standard” approach to funding actually fits your business, this conversation will make you rethink the rules.
In this episode, find out:
Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!
Tweetable Quotes:
Links & mentions:
Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
Mentioned in this episode:
Industrial Marketing Summit 2026
The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community.
Industrial Marketing Summit 2026
What do smartphones, batteries, defense systems, and solar panels all have in common?
They all depend on critical minerals like lithium, graphite, gallium, and polysilicon. Access to these resources affects how people, businesses, and governments communicate, generate power, and operate.
In this episode, Chris sits down with Representative Haley Stevens from Michigan’s 11th district to discuss her plans for lessening U.S. dependence on the production and refining of these resources from other countries.
The conversation digs into the current state of the U.S. supply chain. We look at how innovation shaped the auto rescue during the 2008 recession and how it will continue to influence the success of the American auto industry over the next 25 years.
We also unpack why Representative Stevens is passionate about the manufacturing industry, how it continues to shape her career, and the type of legislation changes you can expect from her 100-page proposal.
In this episode, find out:
Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!
Tweetable Quotes:
Links & mentions:
Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
Mentioned in this episode:
Industrial Marketing Summit 2026
The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community.
Industrial Marketing Summit 2026
Loud, dusty and far removed from innovation. We often think of mining as separate from modern manufacturing, but our visit to Imerys West Hub in this episode challenges that idea.
The conversation was recorded on site at the largest diatomaceous earth mine in the world, in Lompoc, California. During the recording, a sonic boom from a nearby SpaceX launch cuts across the background, a reminder of how closely materials, regulation, and advanced manufacturing often overlap.
Chris is joined by Ken Rasmussen, Operations Director at the site, who shares a practical perspective on what modern mining looks like when it’s done right.
Ken walks us through how diatomaceous earth is mined, processed, and shipped as a finished product from a single site, and why that matters. The material is used in industries most people don’t associate with mining, including water filtration, food and beverage, pharmaceuticals, and vaccines.
In this episode, we look at how mining fits directly into modern manufacturing, and what it takes to run an end-to-end operation on a global scale.
In this episode, find out:
Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!
Tweetable Quotes:
Links & mentions:
Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
Mentioned in this episode:
Industrial Marketing Summit 2026
The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community.
Industrial Marketing Summit 2026
A lot of manufacturing companies can build insanely complex and intricate things, but far fewer are set up to handle what happens once customers start buying. So, what happens when those products start selling at scale, contracts get longer, and customers get bigger?
In this episode, we’re joined by Chris Hale, CEO and Founder at Klear, to uncover a side of manufacturing that often gets overlooked: how money moves through industrial businesses.
The conversation explores how money flows when deal cycles are long, customers are global, and planning starts to feel less like spreadsheets and more like a 3D chessboard. Trade finance sits underneath a lot of this activity, shaping how physical infrastructure gets built and how manufacturers grow.
We also hear about Chris' experience touring in a band, and how this shaped the way he thinks about coordination, timing, and handoffs, ideas that show up repeatedly in how he approaches financial systems for manufacturers today.
In this episode, find out:
Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!
Tweetable Quotes:
Links & mentions:
Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
Mentioned in this episode:
Industrial Marketing Summit 2026
The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community.
Industrial Marketing Summit 2026
Chips are the new oil. And that's not just a catchy line, it's the lens through which national security, supply chain strategy, and trillion-dollar investments are being made right now. With a hundred-plus fabs going up globally and the industry sprinting toward a trillion dollars by 2032, the semiconductor boom isn't coming. It's here.
This episode comes to you from SEMICON West 2025 in Phoenix, with guests joining from HARTING Technology Group and Rockwell Automation. Jeffrey Miller and Danielle Collins kick things off with a semiconductor primer for folks who aren't living and breathing this space every day. Danielle's been in the industry since her first SEMICON in 1999, seen the shift from 200 to 300-millimeter wafers, and watched manufacturing go local while R&D went global.
Anuj Mahendru joins Chris on the show floor to dig into the challenges facing legacy and digital fabs, from worker productivity and material movement challenges to why copy exact is finally loosening its grip on this industry. This is part one of a two-part semiconductor series, so stay tuned for the bonus episode dropping right after this one.
In this episode, find out:
Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!
Tweetable Quotes:
Links & mentions:
Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
Mentioned in this episode:
Industrial Marketing Summit 2026
The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community.
Industrial Marketing Summit 2026
In this episode, Chris sits down with Troy Ellison of Cloacina to talk about what it takes to build infrastructure that works in the real world, not just on paper. Troy explains what membrane bioreactors (MBRs) are in a way that you and I can understand, then pulls back the curtain on why so many systems fail the people who have to run them.
A big theme here is end-user experience. Troy makes the case that operators have been ignored for too long, and that designing systems around spreadsheets instead of humans is why so many projects struggle.
We also get into scaling a manufacturing business, what it’s really like growing from a handful of people to well over a hundred, and the highs and lows of being in business with your family.
If you’re building something meant to last, whether that’s equipment, a team, or a company, there’s a lot in here worth sitting with.
In this episode, find out:
Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!
Tweetable Quotes:
Links & mentions:
Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
Mentioned in this episode:
Industrial Marketing Summit 2026
The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community.
Industrial Marketing Summit 2026
Industrial robots on a factory floor can be difficult, to say the least. Industrial robots on a concert stage, in front of 20,000 people, on a two-minute setup clock are a whole different challenge.
In this episode, we talk with Andy Flesser - computer animator turned “robot animator,” whose work has helped bring robotics into live entertainment and film - about what that kind of pressure does to how you think about automation. Why preparation starts way earlier than most teams realize. And why some of the best lessons for manufacturing come from places that don’t look like factories at all.
We also get into where Andy thinks robotics actually makes sense, where it probably doesn’t, and why the future of robots might be less about machines walking around and more about environments doing work around us.
If you’ve ever operated an automated system and felt that knot in your stomach when something didn’t behave the way you expected, you’ll recognize a lot of what he’s talking about here.
In this episode, find out:
Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!
Tweetable Quotes:
Links & mentions:
Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
Mentioned in this episode:
Industrial Marketing Summit 2026
The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community.
Industrial Marketing Summit 2026
In true Manufacturing Happy Hour style, we head back to Pittsburgh, PA to drink the region's most iconic beer - Iron City - in an iconic Pittsburgh manufacturing facility. We sit down with Alex Gonzalez, Plant Manager at Pittsburgh Brewing Company. Part of our Made Here Series with the Industrial Solutions Network.
Mentioned in this episode:
Industrial Marketing Summit 2026
The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community.
Industrial Marketing Summit 2026
Reindustrialization isn’t going to be driven by a single mega factory or a headline-grabbing announcement on the coasts. It’s going to be built region by region, by places that already know how to make things and are willing to evolve how they do it.
This episode was recorded live at +Venture North in Milwaukee, bringing together investors, founders, and operators to talk candidly about what it really takes to scale manufacturing in the heartland. The conversations cut through the buzzwords and focus on fundamentals: affordable power, experienced talent, corporate customers, and ecosystems that actually support manufacturers beyond the pitch deck.
You’ll hear why innovation may start anywhere, but scale almost always moves to regions with space, infrastructure, and people who know how to run plants. We also dig into how legacy industries adopt new technology without putting uptime at risk, and why reindustrialization won’t happen if workforce strategies stop at new graduates instead of upskilling the people already on the floor.
In this episode, find out:
Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!
Tweetable Quotes:
Links & mentions:
Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
Manufacturing leadership is more than just charts, tools, and process maps. It requires people who understand the routines, pressures and drivers within a factory, and how to bring out the best in the people behind it.
In this episode, keynote speaker, certified leadership coach and business transformation advisor, Kathy Miller returns to the show to share some ideas from her latest book, MORE is Better, a framework built from years of leading operations and studying what drives excellence in manufacturing.
Rather than starting with strategy or systems, Kathy begins with the human elements: helping people find meaning in the work they do, creating a culture where problems feel solvable, and building the relationships that make teams stronger and more resilient. Her stories come straight from plant floors navigating Lean initiatives, new technology, talent turnover, and the day-to-day realities of production.
For leaders trying to build long-term capability in their teams, Kathy reminds us that the factories that thrive are the ones that invest in both performance and people.
In this episode, find out:
Enjoying the show? Please leave us a review here. Even one sentence helps. It’s feedback from Manufacturing All-Stars like you that keeps us going!
Tweetable Quotes:
Links & mentions:
Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
Mentioned in this episode:
Industrial Marketing Summit 2026
The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing, IMS delivers strategic insight, hands-on learning and true community.
Industrial Marketing Summit 2026
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