MAP IT FORWARD Middle East

If you're looking for business advisory services for your coffee business, email Map It Forward at [email protected]

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This is the 2nd of a 5-part series with Kim Thompson and Matt Toogood from RAW Coffee Company in Dubai on the Map It Forward Middle East Podcast.

In this series, Lee, Kim, and Matt discuss the journey of the specialty coffee shop that started it all here in the Middle East - RAW Coffee Company.

The five episodes in this series are:

1. Who is RAW Coffee Company? - https://youtu.be/SRtjwb-zcwg

2. Why Relationships Matter In Coffee - https://youtu.be/JJw6desk30I

3. The Reality of the Dubai Coffee Scene - https://youtu.be/RUPTXpC2ZnU

4. Coffee Business Is Complex - https://youtu.be/vG3fSxvNumU

5. How to Remain Relevant in Coffee - https://youtu.be/jOD7ECpLx4w

In this episode, they discuss the crucial role that relationships play in the specialty coffee industry. From direct trade with producers to community building in Dubai, discover how Raw Coffee Company navigates business challenges and prioritizes integrity and sustainability over trade shows.

Learn about their personal journeys, the value of business mentorship, and the evolving coffee scene in the Middle East.

Whether you're a new or seasoned coffee business owner, this episode offers invaluable insights into building enduring, trust-based relationships in the industry.

Connect with RAW Coffee Company here:

• https://www.instagram.com/rawcoffeecompany/

• https://rawcoffeecompany.com/

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]

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This is the first of a 5-part series with Kim Thompson and Matt Toogood from RAW Coffee Company in Dubai on the Map It Forward Middle East Podcast.

In this series, Lee, Kim, and Matt discuss the journey of the specialty coffee shop that started it all here in the Middle East - RAW Coffee Company.

The five episodes in this series are:

1. Who is RAW Coffee Company? - https://youtu.be/SRtjwb-zcwg

2. Why Relationships Matter In Coffee - https://youtu.be/JJw6desk30I

3. The Reality of the Dubai Coffee Scene - https://youtu.be/RUPTXpC2ZnU

4. Coffee Business Is Complex - https://youtu.be/vG3fSxvNumU

5. How to Remain Relevant in Coffee - https://youtu.be/jOD7ECpLx4w

In this episode of the Map It Forward Middle East podcast, Lee welcomes Kim and Matt from RAW Coffee Company to discuss the myths and realities of building a successful coffee business in the UAE.

The founders share their journey from New Zealanders to establishing RAW as a sustainable, Emirati business.

They debunk common myths about their funding, specialty coffee status, and relationships within the industry.

The episode sheds light on RAW's commitment to quality, community, and values-driven business practices. Tune in to gain insights into the challenges and triumphs of the specialty coffee industry in the Middle East.

Connect with RAW Coffee Company here:

• https://www.instagram.com/rawcoffeecompany/

• https://rawcoffeecompany.com/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon: https://www.patreon.com/mapitforward

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This is the 5th episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

In the final episode of the Map It Forward Middle East podcast series, host Lee Safar engages with Shireen and James from Bunni Coffee to discuss the future of coffee in the Middle East.

The conversation delves into the cultural significance of coffee, its deep-rooted traditions, and the emerging trends in the region's coffee market, with a focus on Jordan, the GCC (especially KSA and UAE), and beyond.

The episode also covers the growing awareness and shifts towards quality coffee in the Levant, the challenges and opportunities in the specialty coffee industry, and the importance of marrying good business practices with coffee expertise.

Additionally, they introduce the upcoming 'Start A Coffee Side Hustle' mastermind group launching in July, designed to help new coffee entrepreneurs navigate the industry.

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon: https://www.patreon.com/mapitforward

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This is the 4th episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

In this episode of the Map It Forward Middle East Podcast, Lee Safar hosts Shireen Muhaisen and James Lynes to discuss the significant impact of the global coffee crisis on businesses and consumers in the Middle East.

The conversation delves into the rising coffee prices, the differences between specialty and commercial coffee markets, and how cultural sensitivities in regions like the Levant and GCC shape the consumer response to this crisis.

The episode also touches on logistical challenges, climate impact on coffee supply, and the role of business values and sustainability in navigating this crisis. Finally, they explore the unique challenges of operating a coffee business in a region where extreme summer heat leads to a seasonal exodus of consumers.

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon: https://www.patreon.com/mapitforward

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This is the 3rd episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

In the third episode of the Map It Forward Middle East podcast, host Lee Safar talks with Shireen Muhaisen and James Lynes from Bunni Coffee in Jordan about the challenges of establishing a specialty coffee business in the region.

They discuss the complexities of importing goods, regional stability, and logistics that affect their operations.

Despite these hurdles, Shireen and James share their experiences in managing people, the importance of trust in sourcing coffee, and their continuous journey in developing their business.

This episode highlights the unique business landscape in Jordan and offers insights into the broader coffee industry.

Stay tuned for the next episode, where the discussion will focus on the coffee crisis.

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber or join our Patreon: https://www.patreon.com/mapitforward

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This is the 2nd episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

In this episode of the Map It Forward Middle East podcast, host Lee Safar talks with Shireen Muhaisen and James Lynes from Bunni Coffee about building a values-driven coffee business in the Middle East.

They discuss the importance of core values, understanding the market, balancing profitability with impact, and differentiating their brand from competitors.

They also explore how cultural heritage plays a role in their business model and the challenges of pioneering specialty coffee in Jordan. Join us for insightful conversations about navigating the coffee industry with a strong foundation of values.

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]

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This is the first episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

Welcome to the inaugural episode of the newly relaunched Map It Forward Middle East Podcast! Host Lee Safar sits down with Shireen Muhaisen and James Lynes, co-founders of Bunni Coffee in Jordan.

In this episode, they discuss the evolving coffee market in the Middle East, the shift from commercial to specialty coffee, and the unique challenges and opportunities in the region. They also touch on their backgrounds in humanitarian work and how those values influence their business.

Tune in to learn about building a values-driven coffee business and the intricacies of the Middle Eastern coffee landscape. Don't forget to like, share, and subscribe!

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Workshops Available: - https://mapitforward.coffee/workshops

1. "Introduction to Regenerative Coffee Farming"

2. "Biochar for Coffee"

3. "How To Become A Coffee Consultant"

4. "Grow Your Coffee Business"

Upcoming Mastermind Groups - https://mapitforward.coffee/groupcoaching

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This is the 5th in a five-part series on The Daily Coffee Pro Podcast by Map It Forward. Mark Bartlett from Bon Accord Products and host Lee Safar have a fascinating discussion about the bastardization of quality in restaurants and cafes.

The 5 episodes in this series are:

1. What Is Quality? - https://youtu.be/dh5n6Q2_WcA

2. A Shift Away From Quality In F&B - https://youtu.be/sipMDLsjU3g

3. The Relationship Between Cost and Quality - TBD

4. Is Quality Subjective - TBD

5. What's Eroding Demand For Quality in F&B? - https://youtu.be/QF7fKK8i3-M

In this episode, Lee and Mark discuss the importance of regenerative agriculture and its impact on quality in the F&B sector.

They discuss the challenges and benefits of adopting regenerative practices, the roles of consumers, businesses, and producers in driving the shift towards quality ingredients, and how the coffee industry can better understand and implement these practices.

Additionally, the episode touches on the necessity of immediate feedback in improving food quality and highlights successful examples from the Middle East's coffee and food scene. Tune in for real conversations on farming, quality ingredients, and the dynamic coffee market in the Middle East.

Connect with Mark Bartlett and Bon Accord here:

https://bonaccord.co.nz/

https://www.linkedin.com/in/mark-bartlett-5709a132/

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Workshops Available: - https://mapitforward.coffee/workshops

1. "Introduction to Regenerative Coffee Farming"

2. "Biochar for Coffee"

3. "How To Become A Coffee Consultant"

4. "Grow Your Coffee Business"

Upcoming Mastermind Groups - https://mapitforward.coffee/groupcoaching

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This is the 4th in a five-part series on The Daily Coffee Pro Podcast by Map It Forward. Mark Bartlett from Bon Accord Products and host Lee Safar have a fascinating discussion about the bastardization of quality in restaurants and cafes.

The 5 episodes in this series are:

1. What Is Quality? - https://youtu.be/dh5n6Q2_WcA

2. A Shift Away From Quality In F&B - https://youtu.be/sipMDLsjU3g

3. The Relationship Between Cost and Quality - https://youtu.be/6hev2oz2Qhs

4. Is Quality Subjective - https://youtu.be/_VEvXBQi5VU

5. What's Eroding Demand For Quality in F&B? - https://youtu.be/QF7fKK8i3-M

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar continues a lively discussion with Mark Bartlett from Bon Accord Products.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar converses with Mark Bartlett from Bon Accord Products about the subjectivity of quality in food.

They delve into how personal experience and exposure shape our perceptions of quality, illustrated through examples of wine, oysters, cheese, and pizza.

The discussion highlights the significance of trusting one's taste and the inherent subjectivity in defining quality.

Additionally, they explore the role of mentorship and ingredient selection in culinary education, concluding with a teaser for the next episode on factors eroding society's demand for quality produce and ingredients.

Connect with Mark Bartlett and Bon Accord here:

https://bonaccord.co.nz/

https://www.linkedin.com/in/mark-bartlett-5709a132/

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

Join our Mailing List - https://www.mapitforward.coffee/mailinglist

Workshops Available: - https://mapitforward.coffee/workshops

1. "Introduction to Regenerative Coffee Farming"

2. "Biochar for Coffee"

3. "How To Become A Coffee Consultant"

4. "Grow Your Coffee Business"

Upcoming Mastermind Groups - https://mapitforward.coffee/groupcoaching

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This is the 3rd in a five-part series on The Daily Coffee Pro Podcast by Map It Forward. Mark Bartlett from Bon Accord Products and host Lee Safar have a fascinating discussion about the bastardization of quality in restaurants and cafes.

The 5 episodes in this series are:

1. What Is Quality? - https://youtu.be/dh5n6Q2_WcA

2. A Shift Away From Quality In F&B - https://youtu.be/sipMDLsjU3g

3. The Relationship Between Cost and Quality - https://youtu.be/6hev2oz2Qhs

4. Is Quality Subjective - TBD

5. What's Eroding Demand For Quality in F&B? - https://youtu.be/QF7fKK8i3-M

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar continues a lively discussion with Mark Bartlett from Bon Accord Products.

The episode delves into the misconceptions surrounding 'ceremonial grade' matcha, a term that holds no standard in Japan and is considered a Western invention. They also explore the impact of product quality on customer preferences, specifically how high-quality peanut butter can transform café offerings.

Additionally, Mark shares insights into the challenges faced by chefs and cafés in maintaining quality amidst economic pressures such as high rents.

Tune in for an enlightening conversation that touches on everything from matcha and peanut butter to the broader dynamics between quality and cost in the food and beverage industry.

Connect with Mark Bartlett and Bon Accord here:

https://bonaccord.co.nz/

https://www.linkedin.com/in/mark-bartlett-5709a132/

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]