MAP IT FORWARD Middle East

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforward

Check out our on-demand workshops here: https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Join our mailing list: https://mapitforward.coffee/mailinglist

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This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with this week's guest, Colombian Regenerative Coffee and Cacao Farmer, Angela Barrero.

In this series, Angela and podcast host Lee Safar explore the complicated question "Will We Have Coffee and Cacao in the Future?" and the equally complicated solutions.

The five episodes in this series are:

1. Why is it Getting Harder To Grow Coffee? - https://youtu.be/AX-Rdf-oC24

2. The Many Barriers to Coffee Farmers' Success - https://youtu.be/gBkGi-_HdnY

3. The Role of Regenerative Agriculture in Coffee - https://youtu.be/Fh5kHe0E26w

4. Other Solutions We Need To Fix Coffee - https://youtu.be/dOvCXgXLtRI

5. Will there be coffee and cacao in 25 years? - https://youtu.be/SjCULYTXt0I

In this episode of the Map It Forward Middle East Podcast, Lee and Angela discuss the transition to regenerative agriculture on her coffee and cacao farm, the challenges faced by coffee farmers, and the importance of creating a sustainable business model.

Learn about cash crops, the critical role of knowledge in farming, and how innovative practices can lead to a thriving farming ecosystem.

This episode is part of a five-part series aimed at addressing the future of coffee farming amidst rising costs and climate change.

Connect with Angela Barrero here:

https://www.linkedin.com/in/angela-del-pilar-barrero-bernal-460107a1/

https://www.instagram.com/bodegadelafinca/

https://www.instagram.com/cafetiolita/

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforward

Check out our on-demand workshops here: https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Join our mailing list: https://mapitforward.coffee/mailinglist

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This is the first of a five-part series on the Map It Forward Middle East Podcast with this week's guest, Colombian Regenerative Coffee and Cacao Farmer, Angela Barrero.

In this series, Angela and podcast host Lee Safar explore the complicated question "Will We Have Coffee and Cacao in the Future?" and the equally complicated solutions.

The five episodes in this series are:

1. Why is it Getting Harder To Grow Coffee? - https://youtu.be/AX-Rdf-oC24

2. The Many Barriers to Coffee Farmers' Success - https://youtu.be/gBkGi-_HdnY

3. The Role of Regenerative Agriculture in Coffee - https://youtu.be/Fh5kHe0E26w

4. Other Solutions We Need To Fix Coffee - https://youtu.be/dOvCXgXLtRI

5. Will there be coffee and cacao in 25 years? - https://youtu.be/SjCULYTXt0I

In this first episode of the series, Lee and Angela discuss the significant challenges facing coffee and cacao farming today compared to five years ago, highlighting the impact of climate change, high mortality rates of coffee trees, and deforestation.

The episode also covers Angela's family's legacy in coffee farming and their shift towards regenerative agriculture.

Tune in to understand the risks, the history, and the future of coffee and cacao farming.

Connect with Angela Barrero here:

https://www.linkedin.com/in/angela-del-pilar-barrero-bernal-460107a1/

https://www.instagram.com/bodegadelafinca/

https://www.instagram.com/cafetiolita/

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]

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This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future.

The 5 episodes in this series are:

1. The Genesis Saudi Specialty Coffee - https://youtu.be/nI5krdiOKnE

2. Discovering The Saudi Cultural Palate - https://youtu.be/1Mz-vmm8dPU

3. Running a Business in Saudi - https://youtu.be/NmDxkiuTuzg

4. The Future of Saudi Arabia as an Origin Country - https://youtu.be/QhcIfVSnz9E

5. How to do Good Business - https://youtu.be/zdZUxa3Og_U

In this final episode of a five-part series, Lee and Wayel discuss key strategies for building a successful specialty coffee business.

Wayel shares insights on the importance of not competing with your customers, offering support and financial consulting, and maintaining high standards of quality.

He highlights the challenges faced in the coffee industry, such as imitation products, and the necessity of collaborating with trusted distributors.

The episode underscores the significance of creating a holistic premium experience for consumers and not compromising on quality.

Tune in to gain valuable knowledge from Wayel's experiences and learn how to build a sustainable and respected coffee business.

Connect with Wayel Al Wohaibi and Sulalat here:

https://sulalat.com/en

https://www.linkedin.com/in/wayel-al-wohaibi-b574a04/

https://www.instagram.com/wesulalat/

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]

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This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future.

The 5 episodes in this series are:

1. The Genesis Saudi Specialty Coffee - https://youtu.be/nI5krdiOKnE

2. Discovering The Saudi Cultural Palate - https://youtu.be/1Mz-vmm8dPU

3. Running a Business in Saudi - https://youtu.be/NmDxkiuTuzg

4. The Future of Saudi Arabia as an Origin Country - https://youtu.be/QhcIfVSnz9E

5. How to do Good Business - https://youtu.be/zdZUxa3Og_U

In this episode of the podcast series, Lee and Wayel delve into the historical significance of coffee in Jazan, recent government initiatives like Vision 2030, and the challenges and potential of Saudi coffee as a burgeoning origin.

Wayel shares personal anecdotes, the importance of quality control, and comparison with Yemeni coffee.

The episode emphasizes the growth of specialty coffee in Saudi Arabia and the vision for its future on the world stage.

Connect with Wayel Al Wohaibi and Sulalat here:

https://sulalat.com/en

https://www.linkedin.com/in/wayel-al-wohaibi-b574a04/

https://www.instagram.com/wesulalat/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]

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This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future.

The 5 episodes in this series are:

1. The Genesis Saudi Specialty Coffee - https://youtu.be/nI5krdiOKnE

2. Discovering The Saudi Cultural Palate - https://youtu.be/1Mz-vmm8dPU

3. Running a Business in Saudi - https://youtu.be/NmDxkiuTuzg

4. The Future of Saudi Arabia as an Origin Country - https://youtu.be/QhcIfVSnz9E

5. How to do Good Business - https://youtu.be/zdZUxa3Og_U

In this episode of the podcast series, Lee and Wayel delve into the unique coffee culture of Saudi Arabia.

They discuss the traditional methods of coffee preparation, the differences across the Middle Eastern region, and the impact of the specialty coffee industry.

Wayel shares personal anecdotes about his upbringing and the rituals of serving coffee, as well as insights into the specialty coffee market and Sulalat's approach to roasting and customer service.

They also talk about the entrepreneurial spirit in Saudi Arabia and the involvement of business owners in the coffee industry.

Stay tuned for the next episode where they will explore Saudi Arabia as an emerging coffee origin.

Connect with Wayel Al Wohaibi and Sulalat here:

https://sulalat.com/en

https://www.linkedin.com/in/wayel-al-wohaibi-b574a04/

https://www.instagram.com/wesulalat/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]

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This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future.

The first episodes in this series are:

1. The Genesis Saudi Specialty Coffee - https://youtu.be/nI5krdiOKnE

2. Discovering The Saudi Cultural Palate - https://youtu.be/1Mz-vmm8dPU

3. Running a Business in Saudi - https://youtu.be/NmDxkiuTuzg

4. The Future of Saudi Arabia as an Origin Country - https://youtu.be/QhcIfVSnz9E

5. How to do Good Business - https://youtu.be/zdZUxa3Og_U

In this episode of the podcast series, Lee and Wayel discuss the Saudi specialty coffee market and the unique challenges faced in catering to different cultural palates.

Wayel shares his journey from tasting specialty coffee abroad to establishing a successful coffee brand in Saudi Arabia.

They delve into the nuances of customer preferences, the impact of coffee auctions, the role of cultural and genetic differences in flavor profiles, and the importance of creating region-specific cupping forms.

This insightful conversation also touches on the differing views of quality within the global coffee industry.

Connect with Wayel Al Wohaibi and Sulalat here:

https://sulalat.com/en

https://www.linkedin.com/in/wayel-al-wohaibi-b574a04/

https://www.instagram.com/wesulalat/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]

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This is the first of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future.

The first episodes in this series are:

1. The Genesis Saudi Specialty Coffee - https://youtu.be/nI5krdiOKnE

2. Discovering The Saudi Cultural Palate - https://youtu.be/1Mz-vmm8dPU

3. Running a Business in Saudi - https://youtu.be/NmDxkiuTuzg

4. The Future of Saudi Arabia as an Origin Country - https://youtu.be/QhcIfVSnz9E

5. How to do Good Business - https://youtu.be/zdZUxa3Og_U

In this episode of the podcast series, Lee and Wayel discuss the journey of Saudi Arabia's specialty coffee industry from its inception to its promising future.

Wayel, a retired software engineer with a deep passion for coffee, shares how his hobby turned into a significant business, navigating challenges like coffee supply, infrastructure, and meeting customer demands.

Join us for an in-depth conversation about launching a specialty coffee business in Saudi Arabia, the importance of cultural palette, and building relationships with farmers.

Connect with Wayel Al Wohaibi and Sulalat here:

https://sulalat.com/en

https://www.linkedin.com/in/wayel-al-wohaibi-b574a04/

https://www.instagram.com/wesulalat/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

If you're looking for business advisory services for your coffee business, email Map It Forward at [email protected]

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This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia.

In this series, Osamah and Lee explore the challenges of running a business in the Middle East.

The 5 episodes in this series are:

1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/tYt8XGBApxg

2. Building The Roasting House - https://youtu.be/RuFGBUCSoUw

3. The Role Of Specialty Coffee In Brazil - https://youtu.be/ngSV0QKHdkc

4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/7j11s2LkjEc

5. The Sins of the Past for Brazilian Coffee - https://youtu.be/lCHADKasV3o

In this final episode of the series, Lee and Osamah discuss the critical challenges and opportunities faced by the coffee industry, particularly in the Middle East.

They address the alarming forecast that coffee may disappear by 2050 due to climate change and geopolitical issues.

They speak about the significant decrease in coffee production, the urgent need for sustainable agricultural practices, and the role of innovative methods like co-fermentation in improving coffee quality.

The conversation also covers initiatives in Saudi Arabia to grow resilient coffee varieties and the potential for regenerative agriculture.

Osamah shares his hopes for the future and emphasizes the importance of solving the root causes threatening coffee production.

Connect with Osamah Alawwam and The Roasting House here:

https://www.instagram.com/roastinghousesa/

https://www.instagram.com/oalawwam/

https://www.linkedin.com/in/oalawwam/

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Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

If you're looking for business advisory services for your coffee business, email Map It Forward at [email protected]

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This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia.

In this series, Osamah and Lee explore the challenges of running a business in the Middle East.

The 5 episodes in this series are:

1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/tYt8XGBApxg

2. Building The Roasting House - https://youtu.be/RuFGBUCSoUw

3. The Role Of Specialty Coffee In Brazil - https://youtu.be/ngSV0QKHdkc

4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/7j11s2LkjEc

5. The Sins of the Past for Brazilian Coffee - https://youtu.be/lCHADKasV3o

In this episode of the series, Lee and Osamah discuss the cultural barriers and challenges faced by business owners in the Middle Eastern specialty coffee industry.

They cover difficulties such as initiating customer interactions across genders, the impact of cultural awareness, and the importance of owner involvement in the success of businesses.

The episode also touches upon the role of social media in the coffee industry and delves into generational business dynamics and the complexities of entrepreneurship.

Connect with Osamah Alawwam and The Roasting House here:

https://www.instagram.com/roastinghousesa/

https://www.instagram.com/oalawwam/

https://www.linkedin.com/in/oalawwam/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]

If you're looking for business advisory services for your coffee business, email Map It Forward at [email protected]

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This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia.

In this series, Osamah and Lee explore the challenges of running a business in the Middle East.

The 5 episodes in this series are:

1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/tYt8XGBApxg

2. Building The Roasting House - https://youtu.be/RuFGBUCSoUw

3. The Role Of Specialty Coffee In Brazil - https://youtu.be/ngSV0QKHdkc

4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/7j11s2LkjEc

5. The Sins of the Past for Brazilian Coffee - https://youtu.be/lCHADKasV3o

In this episode of the Map It Forward Middle East Podcast, Lee Safar and Osamah discuss the multifaceted challenges and opportunities within the Middle Eastern business ecosystems.

They explore issues like saudiization, the global financial crisis, and the impact of COVID-19 on the coffee industry.

Osamah shares insights on how the coffee business can navigate difficulties, adapt to logistical issues, and embrace local talent.

Additionally, they highlight the cultural challenges of employing locals in roles such as baristas and the immense professional growth available within the coffee industry.

Tune in to gain a deeper understanding of the dynamics shaping the Middle Eastern coffee scene and valuable lessons on resilience and innovation.

Connect with Osamah Alawwam and The Roasting House here:

https://www.instagram.com/roastinghousesa/

https://www.instagram.com/oalawwam/

https://www.linkedin.com/in/oalawwam/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]