In Search Of Excellence

Marc Lore : Why 95% of Success is Just "Shit Work" | E181


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In this explosive episode of In Search of Excellence, Randall Kaplan sits down with Marc Lore—the billionaire entrepreneur, owner of the Minnesota Timberwolves, and the visionary founder behind Diapers.com (sold to Amazon for $545M) and Jet.com (sold to Walmart for $3.3B).

If you think entrepreneurship is glamorous, think again. Marc drops the filter to reveal that "95% of the day is shit work"—boring, repetitive, and unexciting tasks that most people quit on. From hauling thousands of diaper boxes out of Costco in an 18-wheeler because manufacturers wouldn't sell to him , to counting cards in Atlantic City casinos, Marc shares the raw stories of resourcefulness and resilience that defined his path to billions.

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Key Moments & Timestamps
00:00 – Intro: Why entrepreneurship is low probability and "shit work" 
01:46 – The Story: Marc’s dad crashing Bruce Springsteen’s house 
03:44 – How Marc’s dad "hacked" the job market for programmers 
07:44 – Marc’s mom becoming a competitive bodybuilder at age 36 
11:31 – The "Farmer Mindset": Creating something from nothing 
13:32 – Nature vs. Nurture: Are entrepreneurs born or made? 
14:44 – Overcoming bullies and the power of being alone 
19:48 – Why "A-students" from top schools often struggle with failure 
23:40 – Hiring Strategy: Why Marc is a "Resume Snob" 
31:30 – Trading options and derivatives at 12 years old 
35:32 – The Fake ID Ring: Deconstructing licenses to beat the system 
40:12 – Why manual labor is the best training for CEOs 
43:55 – The Diapers.com Hustle: Buying inventory from Costco with an 18-wheeler 
45:48 – The "Loss Leader" Strategy: Losing money to win the customer 
48:14 – The Human Calculator: Marc proves his insane math skills live 
51:51 – Why visionary founders are obsessed with magic 

About the Guest: Marc Lore
Marc Lore is a serial entrepreneur, investor, and owner of the NBA’s Minnesota Timberwolves. He is one of the few founders to sell a company to Amazon (Diapers.com) and another to Walmart (Jet.com) for multibillion-dollar exits. Known for his "human calculator" math skills and extreme risk tolerance, Marc is currently building the utopian city project Telosa and the food delivery startup Wonder.

About the Host: Randall Kaplan
Randall Kaplan is a serial entrepreneur, venture capitalist, and the founder of In Search of Excellence. He has been an advisor to more than 50 companies and invested in nearly 100, including Google, Lyft, and Seagate.

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Listen to my Extreme Preparation TEDx Talk here: https://www.youtube.com/watch?v=MIvlFpoLfgs
 
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For more information about this episode, visit https://www.randallkaplan.com/
 
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In Search Of ExcellenceBy Randall Kaplan

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