On Meet The Writers this week, Georgina Godwin talks to Netflix co-founder Marc Randolph. Formerly a marketing manager in a software company, the idea for the business was conjured up during his carpool to work. He served as the first CEO, leading Netflix from its inception until he left the company in 2003. He now focuses his efforts on mentoring the next generation of entrepreneurs, and hopes that his book ‘That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea’ will help to inspire people to pursue their business dreams.