Most of us have brands we’ve always been loyal to. Maybe you stick to one brand of paper towels, or have a pair of shoes that you swear by. What drives this loyalty? Today’s guest would say that, beyond quality or familiarity, this tendency is most influenced by culture. Dr. Marcus Collins is a lecturer at the University of Michigan and a digital strategist who has run campaigns for Google, Apple, and even Beyoncé. His book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want unpacks the power of culture. He sits down with Jessi to discuss how this power influences our behavior every day.
Follow Marcus Collins on LinkedIn and check out his book here. 
Follow Jessi Hempel on LinkedIn and order her debut memoir, now available in paperback! 
Join the Hello Monday community: Subscribe to the Hello Monday newsletter, and join us on the LinkedIn News page for Hello Monday Office Hours, Wednesdays at 3p ET. 
To continue the conversation this week and every week, join our free LinkedIn group for Hello Monday listeners https://lnkd.in/hellomondaygroup

Marcus Collins breaks down the power of culture

Ever wish you had a pal who could break down the biggest ideas of the new world of work and distill them into actionable insights you could apply to your own life, right away? Meet LinkedIn's Hello Monday with Jessi Hempel! Each week, Jessi explores the changing nature of work and how that work is changing us. Jessi welcomes big thinkers to share their best ideas: everyone from game-changing entrepreneurs like Aurora James, to research-based experts like Daniel Pink, to notable figures like Megan Rapinoe and Bozoma Saint John. Start your week by joining us every Monday for a dose of fresh ideas, then join us in community and conversation on LinkedIn.
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We all have sets of routines that we like to follow, whether it’s common like brushing your teeth twice a day, or unique to our interests like working out the same way each week. Today’s guest believes we can set even stronger routines by shifting from a “habitual” mindset to a “ritual” mindset. Michael Norton is the author of “The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions.” He sits down with Jessi to explain how rituals deepen our emotional ties to tasks and make them more meaningful to complete.
Follow Michael Norton on LinkedIn and check out his new book here.
Follow Jessi Hempel on LinkedIn and order her debut memoir, now in paperback. 
Join the Hello Monday community: Subscribe to the Hello Monday newsletter, and join us on the LinkedIn News page for Hello Monday Office Hours, Wednesdays at 3p ET. 
To continue the conversation this week and every week, join our free LinkedIn group for Hello Monday listeners https://lnkd.in/hellomondaygroup

The Power of Rituals with Michael Norton

Like most -isms in our world, ageism can be pervasive in the workplace. Older employees might be passed over for new opportunities, expected to fall behind on technology, and generally underestimated just because of their age. Today’s guest is optimistic about the future for workers 50 years and older. Kerry Hannon is the author of “In Control at 50+: How to Succeed in The New World of Work.” She sits down with Jessi to discuss how we can set ourselves up for success and new opportunities well into our 50s and 60s.
Follow Kerry Hannon on LinkedIn and check out her book here.
Follow Jessi Hempel on LinkedIn and order her debut memoir, now in paperback. 
Join the Hello Monday community: Subscribe to the Hello Monday newsletter, and join us this week on the LinkedIn News page for Hello Monday Office Hours, Wednesdays at 3p ET. 
To continue the conversation this week and every week, join our free LinkedIn group for Hello Monday listeners https://lnkd.in/hellomondaygroup

Ageism in the workplace with Kerry Hannon

This week on Hello Monday we’re observing Earth Day with a special episode featuring two professionals building careers in sustainability and climate action. The landscape has changed so much over the years, especially as the climate crisis becomes more urgent across the world. Fiona Spruill is the CEO of the climate tech company Overstory and Peter Ellis is the Global Director of Natural Climate Solutions Science for the Nature Conservancy. They sit down with Jessi to discuss the burgeoning opportunities in this field as we all find new and better ways to care for our planet. 

Follow Fiona Spruill, Overstory, Peter Ellis, and The Nature Conservancy on LinkedIn.
Follow Jessi Hempel on LinkedIn and order her debut memoir, now in paperback. 
Join the Hello Monday community: Subscribe to the Hello Monday newsletter, and join us next week on the LinkedIn News page for Hello Monday Office Hours, Wednesdays at 3p ET. 
To continue the conversation this week and every week, join our free LinkedIn group for Hello Monday listeners https://lnkd.in/hellomondaygroup

Exploring Career Paths in Climate Action with Fiona Spruill and Peter Ellis

When we think of a growth mindset, we often consider how we as individuals hone our skills. Our guest today challenges us to expand our growth mindset to inspire our communities and organizations to value learning and resilience. Dr. Mary Murphy is the founder and CEO of Equity Accelerator and the author of “Cultures of Growth: How the New Science of Mindset Can Transform Individuals, Teams, and Organizations.” She sits down with Jessi to discuss how her mentorship under Carol Dweck led her to identify cultures of growth and how they are created.
Follow Dr. Mary Murphy on LinkedIn and check out her new book here.
Follow Jessi Hempel on LinkedIn and order her debut memoir, now in paperback.
Join the Hello Monday community: Subscribe to the Hello Monday newsletter, and join us on the LinkedIn News page for Hello Monday Office Hours, Wednesdays at 3p ET.
To continue the conversation this week and every week, join our free LinkedIn group for Hello Monday listeners https://lnkd.in/hellomondaygroup

Cultivating a culture of growth with Dr. Mary Murphy

We often hear about disparities in the workplace based on things like gender and race. But how do these disparities affect our confidence levels? Kelli Thompson is the author of “Closing the Confidence Gap: Boost Your Peace, Your Potential, and Your Paycheck.” Kelli sits down with Jessi to talk about the tough life moments that made her doubt herself, and how she grew from them. She opens up in hopes that more women will live up to their true potential at work, unafraid to ask for what they deserve.
Follow Kelli Thompson on LinkedIn and check out her new book here.
Follow Jessi Hempel on LinkedIn and order her debut memoir, now in paperback. 
Join the Hello Monday community: Subscribe to the Hello Monday newsletter, and join us on the LinkedIn News page for Hello Monday Office Hours, Wednesdays at 3p ET. 
To continue the conversation this week and every week, join our free LinkedIn group for Hello Monday listeners https://lnkd.in/hellomondaygroup

Marcus Collins breaks down the power of culture

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