Mark Edmonson, Chief Marketing Officer of Materne North America, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne. He speaks on the importance of diversity, equity, and inclusion and being represented as a black gay man in the marketing field. Recognizing the importance of representation, Mark explains his recruiting efforts and how he is pulling talent from and creating mentorship opportunities with historically black colleges.

Further, Mark recalls his expertise in digital marketing and his past studying computer science and mathematics. He also mentions the importance of innovation and how leveraging collaborative partnerships can help brands capture new audiences beyond the typical demographics a product is tailored to.

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