Markenkraft - Der Podcast über Markenführung und Markenforschung

By Olaf HartmannBusiness Education How To Marketing Management

Markenkraft - Der Podcast über Markenführung und Markenforschung episodes

December 28, 2023 Brand Beauty, why it matters - Stefan Sagmeister – Sagmeister Inc.
Branding, Design und die Kraft der Schönheit
www.sagmeister.com
THINGS I HAVE LEARNED IN MY LIFE SO FAR
https://www.amazon.de/Things-Have-Learned-Life-Far/dp/141970964X/ref=sr_1_1?crid=2D7PQ2M3I08PL&keywords=things+i+have+learned+in+my+life+so+far&qid=1668702106&sprefix=Things+I+have+Learned+in+my+lif%2Caps%2C1229&sr=8-1
Edward De Bono
https://www.amazon.de/Bonos-Thinking-Course-Edward-Bono/dp/0563370734
1 hr 9 min
December 07, 2023 The Science Behind Why We Buy - Phil Barden - DECODE (English)
Perception, behaviour and the misunderstood role of emotions in brand building
Phil Barden: DECODED - The Science behind why we buy
Richard Shotton: The Choice Factory
https://decodemarketing.com/en/
1 hr 13 min
November 23, 2023 Principles of Brand Growth and how to build Distinctive Brand Assets – Jenni Romaniuk, EBI (Englisch)
On evidence based marketing
https://www.marketingscience.info/
How Brands Grow – Byron Sharp
https://www.amazon.de/How-Brands-Grow-What-Marketers/dp/0195573560/ref=sr_1_1?keywords=how+brands+grow&qid=1660824396&sprefix=how+brands+grow%2Caps%2C658&sr=8-1
How Brands Grow Part 2 – Byron Sharp & Jenni Romaniuk
https://www.amazon.de/How-Brands-Grow-Emerging-Services/dp/0195596269/ref=pd_bxgy_img_sccl_1/262-1655065-4474568?pd_rd_w=yFHga&content-id=amzn1.sym.d73f5cbf-8a37-4392-ae93-64a1b1ea1887&pf_rd_p=d73f5cbf-8a37-4392-ae93-64a1b1ea1887&pf_rd_r=D13RTXCJMD9R5J0K2380&pd_rd_wg=uv8ur&pd_rd_r=e4b03acc-6880-471f-ab0d-c1aee48ef8fe&pd_rd_i=0195596269&psc=1
Building Distinctive Assets – Jenni Romaniuk
https://www.amazon.de/Building-Distinctive-Brand-Assets-Romaniuk/dp/0190311509/ref=pd_bxgy_img_sccl_2/262-1655065-4474568?pd_rd_w=UGmFI&content-id=amzn1.sym.d73f5cbf-8a37-4392-ae93-64a1b1ea1887&pf_rd_p=d73f5cbf-8a37-4392-ae93-64a1b1ea1887&pf_rd_r=CBZC6S319YCJD2P4B96X&pd_rd_wg=l10Ke&pd_rd_r=01aebe97-1bb6-4485-89b7-358b9c3df893&pd_rd_i=0190311509&psc=1
1 hr 27 min
November 02, 2023What makes advertising effective? - Paul Feldwick - Author & Creative-Director (English)
The anatomy of Humbug and why we should stop worshiping creativity
Books by Paul Feldwick:
The Anatomy of Humbug: How to Think Differently about Advertising
Why does the Pedlar Sing?: What Creativity Really Means in Advertising" Troubador Publishing Ltd (2021)
http://paulfeldwick.com/
The Dedoles Socks Campaign: https://youtu.be/9ZVc1bbgH3U
1 hr 8 min
October 19, 2023 How to build better brands - Mark Ritson - Marketing professor gone rogue (English)
Become a better marketer and let your brand thrive after a recession
More on the Mini-MBA:
https://mba.marketingweek.com/
To read Marks column:
https://www.marketingweek.com/
Marks Book recommendation:
Good Strategy Bad Strategy: The Difference and Why It Matters
Richard Rumelt
1 hr 13 min
October 05, 2023 Hornbach & die Kunst guter Werbung – Guido Heffels, Heimat
Es gibt immer was zu tun!
https://www.heimat-berlin.com/
https://www.hornbach.de/
1 hr 8 min
August 31, 2023 Markenentwicklung: Am Anfang steht das Wort. - Prof. Dr. Tobias Langner, Bergische Universität Wuppertal
Über die Psychologie und die Erfolgsprinzipien von Markennamen
https://langner.wiwi.uni-wuppertal.de/
1 hr 9 min
August 17, 2023 Das weltmeistunterschätzte Medium der Markenkommunikation - Hans Peter Albrecht, The Wunderwaffe
Geht ins Ohr, bleibt im Kopf. Über die markenbildende Kraft der Radiowerbung.
www.thewunderwaffe.com
Links:
https://www.radio-advertising-award.de/#rueckblick/1
https://www.adc.de/app/
https://www.adforum.com/award-organization/6650183/showcase/2021
Ebiquity Studie "Re-evaluating Media":
https://www.ebiquity.com/news-insights/research/re-evaluating-media-for-recovery-understanding-the-true-value-of-media-for-growing-brands-during-challenging-times/
1 hr 23 min
August 03, 2023 Brand Management für Dienstleister – Waltraud Niemann, ING
Die Erfolgsgeschichte der ING (Diba)
www.ING.de
1 hr 1 min
July 20, 2023 Die geheimnisvolle Kraft von Markenfarben - Prof. Dr. Axel Buether, Bergische Universität Wuppertal
Wie Farben unser Verhalten lenken und Entscheidungen beeinflussen.
https://axelbuether.de/
https://axelbuether.de/2000/bertelsmann-pavillon-planet-m-expo-2000-hannover/
1 hr 19 min