We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce.

We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS company founded in 2018 with already +6M€ in ARR and operating in several countries, including the UK.

In Part II of episode 96 of the SaaS Growth Hub Podcast, Teemu tells us about:

— The most challenging markets to enter, and why.

— The walls they hit on the way…

— … and what they learned from it

— How to deal with recruitment when entering a new market.

Happy listening!