DESCRIPTION

In this episode, Jo & Vicky shatter the "saturated market" myth. They explain how to turn your fear that there is too much competition in your area into a strategic advantage. It pushes you to take a fresh look at your business and identify your unique offering and gaps that need filling. You become more effective at making would-be customers more aware of why you are worth hiring instead of the competition, all of which enables you to continue charge enough to make a good living.

Listen in to learn how to turn competition into your greatest opportunity, instead of joining the “race to the bottom”.

KEY TAKEAWAYS

Don't automatically assume that competition means there are not enough clients to go around. 

Most areas have a lot more dogs than service providers can serve. You only need a limited number of clients to succeed.

You don't need to attract every potential client, just the right ones for your business.

Avoid the "race to the bottom". Lowering your prices rarely helps. However, there can be a place for genuine special offer campaigns.

Focus on your unique value and delivering high quality. Continue to charge what you are worth.

Conduct a SWOT analysis to objectively assess your business strengths, weaknesses, opportunities, and threats. Jo & Vicky´s course includes a module on doing this.

You can learn a lot from your competitors. New competition is an opportunity to review and strengthen your business.

Identify weaknesses in your competitors´ businesses. Filling those gaps is an opportunity for you.

Approach business challenges logically, stay confident in your unique offerings, and see competition as a chance for growth rather than a threat.

BEST MOMENTS

“Pivot into using it (competition) as an opportunity, rather than something to be scared of.”

"Why am I stressing out so much that all these people are going elsewhere when I only need five new people to succeed."

“I don’t want to lower my fees because then I’m going to have to work 10 times as hard to actually just put food on the table and pay my bills and deliver a s**t service whilst doing it.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/