Marketecture: Get Smart. Fast.

By Ari PaparoBusiness Technology Investing Marketing

Marketecture: Get Smart. Fast. episodes

May 03, 2024 Episode 70: Kym Insana built an agency entirely with remote WFH moms
Plus Google Network woes, and the Trade Desk - Roku partnership.
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Copyright (C) 2024 Marketecture Media, Inc.

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39 min
April 29, 2024 Innovid: From TVSquared to Harmony
Innovid specializes in advertising services for digital and TV platforms. It offers a suite of products designed for the creation, delivery, measurement, and optimization of video ads. These services are detailed into four main categories: creative composition tools that integrate with existing creative software to enhance ad interactivity and personalization; a buy-side ad server that manages delivery and measurement of ad impressions across digital and connected TV (CTV) platforms; advanced analytics capabilities following the acquisition of TV Squared, and Harmony, which allows buyers and sellers to transact without middlemen.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
32 min
April 26, 2024 Episode 69: WPP's CTO spends over $300 million per year on AI
How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.

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46 min
April 22, 2024 Equativ: Moving beyond the Smart Ad Server
Equativ, previously known as Smart Ad Server, offers a suite of ad tech solutions including an enterprise ad server and a supply-side platform (SSP). The company emphasizes its ability to provide customized ad serving solutions that cater to specific enterprise needs rather than offering a one-size-fits-all product, which sets it apart in competing with giants like Google. Moreover, Equativ's SSP is tailored for the European market but is expanding in the U.S. and Latin America, offering distinct advantages in handling diverse publisher requirements across different regions. The interview also touches on Equativ's efforts in "curation," aiming to integrate media and audience targeting more effectively within their platform, showcasing their strategic pivot towards enhancing digital advertising efficacy and privacy compliance.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
24 min
April 19, 2024 Episode 68: Feed DSPs what they eat with Chris Kane
Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from Possible.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
42 min
April 12, 2024 Episode 67: Why can you buy CTV 214 different ways?
Lara Koenig from MiQ gives us a class on SPO for CTV.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
52 min
April 05, 2024 Episode 66: Politics and AI with Richard Raddon of Zefr
Plus Forbes MFA, and AdTheorent acquisition.
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2024 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
42 min
March 29, 2024 Episode 65: Shane Shevlin still believes in customizable DSPs
Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform, Bedrock.
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
55 min
March 21, 2024 Episode 64: Listeners Strike Back
Sometimes our listeners have perspectives that differ from ours. So we're giving them a chance to give us some feedback.
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2024 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
40 min
March 15, 2024 Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama
Josh is a veteran of the measurement business and he gives his perspective on how measurement is evolving.
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2024 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
44 min

About Marketecture: Get Smart. Fast.

From the publisher's feed

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies.