Marketecture: Get Smart. Fast.

By Ari PaparoBusiness Technology Investing Marketing

Marketecture: Get Smart. Fast. episodes

July 12, 2024 Episode 80: Danilo Tauro of Uber Advertising gives trends and predictions for commerce media
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48 min
July 08, 2024 Permutive builds 1P targeting on device for speed and coverage
Permutive helps publishers and advertisers manage and utilize first-party data to address the challenges of a post-cookie, privacy-focused world. By processing data on the user's device, Permutive enables real-time audience segmentation and targeting regardless of privacy preferences. The platform supports publishers by providing tools to optimize ad revenue and audience engagement, while advertisers can use it to integrate their data for precise audience targeting and campaign activation. Permutive’s model involves a SaaS fee based on data volume and cohort creation, ensuring transparent and effective audience management.
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Copyright (C) 2024 Marketecture Media, Inc.
20 min
July 03, 2024 Episode 79: Justify Your Existence Independence Day Special
Three small-ish ad tech companies come on and try to Justify Their Existence.
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24 min
July 01, 2024 tvScientific is bringing performance to CTV
Jason Fairchild, co-founder and CEO of tvScientific, discusses the company's focus on bringing performance-based advertising to television. tvScientific enables advertisers, particularly those accustomed to digital platforms like Google and Facebook, to buy and measure TV ads in a similar manner. The platform allows for precise targeting and outcome measurement, bridging the gap between ad exposure and advertiser-defined outcomes. tvScientific aims to optimize TV ad campaigns automatically, driving better results for advertisers. The company operates with around 90 employees, has secured significant funding, and collaborates with major ad-supported streaming services to offer robust targeting and measurement capabilities.
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Copyright (C) 2024 Marketecture Media, Inc.
22 min
June 28, 2024 Episode 78: Rob Leathern's car is spying on him
Privacy and policy veteran Rob Leathern discusses how Google and Facebook approach various privacy problems and why his Toyota stole his data.
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Copyright (C) 2024 Marketecture Media, Inc.

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47 min
June 24, 2024 AppsFlyer: Mobile attribution across channels
Barak Witkowski, Chief Product Officer at AppsFlyer, explains that the company specializes in mobile measurement and marketing analytics, helping advertisers attribute business outcomes to their marketing efforts. Founded in 2012 and based in Tel Aviv, AppsFlyer has grown to 1,500 employees across 20 offices, serving over 100,000 apps. The platform provides a comprehensive view of marketing performance, cleaning ad fraud, and integrating various marketing data. Witkowski discusses the challenges of the evolving measurement landscape, including privacy concerns and the fragmentation of platforms, and emphasizes the importance of providing actionable insights to help clients make informed marketing decisions.
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Copyright (C) 2024 Marketecture Media, Inc.
34 min
June 21, 2024 Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms
Gokul was the product lead on AdSense, the deal champion for buying DoubleClick, and the head of ad products for Facebook.
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Copyright (C) 2024 Marketecture Media, Inc.

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53 min
June 17, 2024 Wurl: Applovin's secret weapon in CTV
In an interview with Marketecture, Ron Gutman, CEO of Wurl, explains how the company facilitates content distribution and monetization for Connected TV (CTV) through its technology. Founded in 2017, Wurl initially focused on creating free ad-supported streaming TV (FAST) channels, and now works with various TV manufacturers and app platforms to distribute and monetize content globally. Wurl's acquisition by AppLovin has expanded its reach into performance marketing, allowing advertisers to target CTV audiences with high precision. Gutman highlights Wurl's capabilities in content management, ad insertion, and real-time performance measurement, noting the significant shift from traditional cable to streaming and the company's role in this transition.
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Copyright (C) 2024 Marketecture Media, Inc.
31 min
June 14, 2024 Episode 76: David Cohen on the IAB's future and privacy regulation
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Copyright (C) 2024 Marketecture Media, Inc.

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50 min
June 10, 2024 Semasio: Using non-cookie and contextual data in regulated industries
In an interview with Marketecture, Jeff Ragovin, CEO of Semasio, discusses the company's evolution and rebranding from Fyllo to Semasio. He highlights Semasio's global presence and its work with data modeling and distribution for programmatic advertising. The company leverages semantic AI technology to offer precise contextual advertising and audience targeting, even in highly regulated industries. Semasio integrates multiple ID systems and supports a wide range of languages and regions, providing rapid data processing and flexibility for its clients. Ragovin also touches on the company’s ability to deliver targeted ads based on both user behavior and contextual relevance, emphasizing their robust and adaptable platform.
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Copyright (C) 2024 Marketecture Media, Inc.
19 min

About Marketecture: Get Smart. Fast.

From the publisher's feed

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies.