Marketecture: Get Smart. Fast.

By Ari PaparoBusiness Technology Investing Marketing

Marketecture: Get Smart. Fast. episodes

September 20, 2024 Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS
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Copyright (C) 2024 Marketecture Media, Inc.

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54 min
September 17, 2024 Richy Glassberg tells us about Safeguard and compliance for privacy issues
Safeguard is a legal compliance platform that helps businesses navigate the complex landscape of privacy laws and regulations. The company provides standardized assessments for various privacy laws, such as GDPR and CCPA, and offers tools to ensure that both the company and its vendors comply with these regulations. Safeguard's platform allows businesses to manage their privacy compliance through a SaaS model, making it easier to document and track legal obligations, while also facilitating collaboration between legal teams and other departments. Additionally, Safeguard emphasizes vendor compliance, helping businesses monitor the privacy practices of third-party partners, which is a critical requirement under many modern privacy laws.
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Copyright (C) 2024 Marketecture Media, Inc.
22 min
September 13, 2024 Episode 89: Alan Chappel helps put the antitrust trial in perspective
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45 min
September 09, 2024 Symitri: TrustX is reborn with clean room technology from Akamai
Symitri is a company that provides a real-time privacy firewall and data clean room solution for the open internet, called Symitri Prism. The platform leverages a partnership with Akamai to allow advertisers and publishers to securely manage and match first-party data without sharing it directly, enabling real-time deterministic addressability and measurement. The company evolved from a media exchange service called Trust X and now focuses on privacy-safe, real-time data solutions for programmatic advertising.
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Copyright (C) 2024 Marketecture Media, Inc.

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24 min
September 06, 2024 Episode 88: Tim Rowe from OOHInsider teaches us about digital out of home
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Copyright (C) 2024 Marketecture Media, Inc.

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48 min
August 30, 2024 Episode 87: Adam Epstein on the Google search case and possible remedies
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Copyright (C) 2024 Marketecture Media, Inc.

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55 min
August 26, 2024 Admiral is using a $19 million raise to grow its Visitor Relationship Management
Admiral, which just raised $19 million in funding, focuses on helping publishers recover revenue lost to ad blockers and other privacy-related disruptions. The company offers a comprehensive Visitor Relationship Management (VRM) platform that includes multiple modules such as ad block recovery, subscription management, email capture, and privacy consent management. These modules help publishers build relationships with their visitors by addressing challenges like ad blocking, enhancing subscription models, and capturing first-party data. Admiral’s system is designed to optimize visitor journeys, offering solutions that integrate seamlessly with existing systems while allowing publishers to manage everything from ad recovery to subscriptions through a single, streamlined platform.
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Copyright (C) 2024 Marketecture Media, Inc.
25 min
August 23, 2024 Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad platform or a hardware company
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Copyright (C) 2024 Marketecture Media, Inc.

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44 min
August 19, 2024 Dstillery: Evolution from a DSP to a data specialist for prospecting
Dstillery, originally known as Media6Degrees, has evolved from being a demand-side platform (DSP) to an AI-driven audience solutions company that focuses on providing high-performing audience targeting data for programmatic advertising. The company no longer operates as a DSP but instead offers third-party audience data that can be integrated into platforms like The Trade Desk and Google DV360. Dstillery is known for its advanced data science and patented AI technology, which enables highly granular behavioral modeling and audience creation without relying on traditional identity signals, making it attractive for environments with limited user data, such as Safari and Firefox. The company continues respond to the industry’s shift away from third-party cookies, developing solutions like ID-free targeting.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
22 min
August 16, 2024 Episode 85: Michael Leavitt on the state of digital travel
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Copyright (C) 2024 Marketecture Media, Inc.

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47 min

About Marketecture: Get Smart. Fast.

From the publisher's feed

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies.