Marketecture: Get Smart. Fast.

By Ari PaparoBusiness Technology Investing Marketing

Marketecture: Get Smart. Fast. episodes

August 12, 2024 FatTail: Moving from OMS to a marketplace
FatTail is a SaaS-based technology company that provides solutions for deal automation primarily for premium publishers. Their core product is an Order Management System (OMS) that handles everything from inventory management to billing for direct sales. FatTail differentiates itself through a highly flexible and configurable system, integrations with CRM and ad servers, and by extending its functionality to include a marketplace that allows publishers to scale their inventory and automate transactions across multiple platforms. The company focuses on helping publishers optimize workflow efficiency and grow revenue.
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Copyright (C) 2024 Marketecture Media, Inc.
18 min
August 09, 2024 Episode 84: Mark Mannino on Flywheel's $835 exit to Omnicom
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Copyright (C) 2024 Marketecture Media, Inc.

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46 min
August 05, 2024 MadConnect connects all your platforms without engineering work
MadConnect, a product of MadTech, is an automated platform designed to facilitate API connections between various marketing and advertising technology systems. It simplifies the integration process by allowing users to connect multiple platforms for data transfer and audience activation without the need for extensive technical expertise, thereby enhancing operational efficiency and enabling real-time data management.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
17 min
August 02, 2024 Episode 83: Craig Kostelic of Conde Nast on thriving within walled gardens
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Copyright (C) 2024 Marketecture Media, Inc.

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43 min
July 29, 2024 OpenX invests in curation and CTV
Gil Sommer, the VP of Product for OpenX, discussed the company's role as an independent omnichannel supply-side platform (SSP) focusing on curation, transparency, and sustainability. OpenX has transitioned from on-premise infrastructure to a cloud-based system, allowing for scalable operations. The company has significantly invested in the connected TV (CTV) sector, emphasizing audience-based activation for better ad targeting and performance. Sommer highlighted OpenX's commitment to transparency, sustainability efforts, and leveraging their unique data graph for enhanced inventory curation and targeting capabilities.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
21 min
July 26, 2024 Episode 82: Mario Diez on the state of contextual post Oracle's exit
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Copyright (C) 2024 Marketecture Media, Inc.

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47 min
July 23, 2024 Emergency Pod: Google isn't getting rid of cookies after all?
Andrew Cassale from Index Exchange and Paul Bannister from Raptive help analyze today's shocking news.
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Copyright (C) 2024 Marketecture Media, Inc.

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25 min
July 22, 2024 Constant Contact: Email and marketing services for smaller businesses
Stephanie Ting, the Chief Strategy Officer of Constant Contact, details the company's evolution and current offerings. Founded in 1995, Constant Contact aims to empower small businesses with tools to compete effectively against larger rivals. The company, now owned by Clear Lake Capital, offers a SaaS platform that includes email marketing, SMS marketing, social media management, contact management, SEO, and online ads. The company serves a broad range of industries, including nonprofits, service providers, and local retailers, and focuses on providing an integrated marketing experience through various channels.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
20 min
July 19, 2024 Episode 81: Joe Hirsch on bringing automation to ad ops
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.

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48 min
July 15, 2024 Playwire: Helping publishers with every aspect of revenue
Playwire provides what they call a revenue amplification management platform (RAMP) for publishers. Their platform integrates various technologies and services, including ad serving, data management, and sales operations, to help publishers maximize their ad revenue and manage their business operations more efficiently. Playwire focuses on mid-tail to enterprise-level publishers, offering a combination of proprietary and third-party technologies to optimize ad delivery, prevent fraud, and ensure compliance with regulations. They also have a direct sales team that works to secure premium advertising deals, further boosting revenue for their clients.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
20 min

About Marketecture: Get Smart. Fast.

From the publisher's feed

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies.