Marketecture: Get Smart. Fast.

By Ari PaparoBusiness Technology Investing Marketing

Marketecture: Get Smart. Fast. episodes

August 28, 2023 Basis - Buying and workflow tools for mid-market agencies
Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who use it to manage a host of processes — including planning and buying media across search, social, CTV programmatic, radio, and other ad types. Basis also enables centralized collaboration between agencies and vendors. In our interview, CEO and founder Shawn Riegsecker discusses Basis’s and current use cases with Ari Paparo.
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/basis-shawn-riegsecker .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
August 25, 2023Episode 35: Lisa Utzschneider on the future of IAS and the X integration
Lisa Utzschneider, CEO of IAS, talks about the company, it's recent deal with X.com, how it scans TikTok and MFA.
Each week we'll bring you the latest news and perspective about advertising technology, trends, and insights, along with special guests.
In this episode:
GroupM drops MFA sites
MediaMath to be bought by Infillion
Adalytics with its latest bombshell

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
42 min
August 21, 2023 Acast - Podcast hosting, ad monetization and paywall tech for large and small publishers.
Acast helps publishers of all sizes make money from podcasting. Its customer list includes bold-faced names like WTF with Marc Maron, The Blindboy Podcast, and The Guardian’s weekly football show.
For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta
The full version of this episode is available at https://www.marketecture.tv/programs/acast-ross-adams .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
August 18, 2023Episode 34: Why 4 out of 5 dentists prefer Keith Gooberman's DSP
Keith Gooberman of Programmatic Mechanics joins us to tell us how and why he built a new DSP and how this involves roaming packs of dentists.
Also:
JoeZ is back
The Cognitiv juggernaut
Are MFA sites actually bad, or no?

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
43 min
August 14, 2023 Spreaker (from IHeart) - A spectrum of podcast monetization tools
Acquired by iHeartMedia in 2020, Spreaker offers a range of production, hosting, and monetization tools for mid-market podcast publishers. Its advertising capabilities include an exchange, ad server, and yield management capabilities. In our interview, Bryan Barletta speaks with Founder and CEO Francesco Baschieri about the platform and its use cases.
For Marketecture subscribers: The full-length version of this interview includes a bonus discussion on the relationship between ad loads and fill rates in podcast media.
For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta
The full version of this episode is available at https://www.marketecture.tv/programs/spreaker-francesco-baschieri .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
5 min
August 11, 2023Episode 33: Is fundraising for ad tech companies even possible?
Fundraising for ad tech is difficult in any environment. But these brave CEOs have jumped right in. Eric and Ari are joined by Mathieu Roche of ID5 and James Avery of Kevel to talk about the current fundraising environment.
Also in this episode:
The "other" Google antitrust case moves ahead
Freewheel ties up with Magnite
Cadent is sold to PE
X adds IAS pre-bid

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
49 min
August 07, 2023 Nexxen - The ultimate ad tech roll-up
Nexxen was formed through the merger of Amobee, Tremor Video, and Unruly. In our interview, Chief Strategy Officer Ken Suh discusses the company’s unique demand, a supply footprint spanning 1,100 publishers and broadcasters, and its ad-serving tech.
For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4
The full version of this episode is available at https://www.marketecture.tv/programs/nexxen-ken-suh .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
August 04, 2023 Episode 32: Dave Morgan drops TV wisdom, plus Scibids-DV
Ari and Eric are joined by Simulmedia's Dave Morgan, who schools us on the latest ins and outs of the TV business.
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
49 min
July 31, 2023 Magellan AI - Ad planning and intelligence tools for podcast media
Magellan offers podcast-specific media planning, ad intelligence, and performance measurement tools.
For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta
The full version of this episode is available at https://www.marketecture.tv/programs/magellan-ai-cameron-hendrix .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
July 28, 2023 Episode 31: Lara OReilly on the MediaMath beat
Insider senior correspondent Lara O'Reilly joins to talk everything MediaMath. Plus all the tech earning reports and France comes after Apple.
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
42 min

About Marketecture: Get Smart. Fast.

From the publisher's feed

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies.