Marketecture: Get Smart. Fast.

By Ari PaparoBusiness Technology Investing Marketing

Marketecture: Get Smart. Fast. episodes

July 24, 2023 How Lumen Research’s eye-tracking tech measures attention
Lumen’s opted-in audience panels track visual attention by using a phone or computer's camera to identify whether a person views an ad, along with other metrics.
For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://www.marketecture.tv/programs/lumen-mike-follett .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
July 21, 2023Episode 30: The TV 📺 Episode with Alan Wolk
Ari and Eric are joined by Alan Wolk, founder of TVREV, the leading newsletter covering the TV business. We talk about the strike, Netlfix, sports rights, and more.
In this episode:
Disney considers selling TV assets: https://www.cnbc.com/2023/07/13/disney-ceo-iger-opens-door-to-unloading-tv-assets.html
Netflix earnings: https://www.cnbc.com/2023/07/20/netflix-stock-revenue-growth-clarity.html
TTD in the Nasdaq 100: https://www.adexchanger.com/ad-exchange-news/monday-07172023/
Google Genesis: https://www.nytimes.com/2023/07/19/business/google-artificial-intelligence-news-articles.html

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
48 min
July 17, 2023 Sonnant - AI monetization tools for radio and podcasts
Audio publishers use Sonnant’s tools to identify ad insertion opportunities and assess a show’s brand safety and suitability, among other signals.
For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta
The version of this episode is available at https://www.marketecture.tv/programs/sonnant-tony-simmons .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
5 min
July 14, 2023Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!
TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about once high-flying ad tech star, Joost.
In this episode:
Massachusetts looks to ban location data: https://www.wsj.com/articles/first-u-s-ban-on-sale-of-cellphone-location-data-might-be-coming-fbe47e53
Ad tech jobs crater: https://www.adweek.com/media/ad-tech-job-openings-crater-in-2023/
Freewheel + Roku partner: https://advertising.roku.com/resources/blog/now-available-to-freewheel-customers-rokus-leading-ad-tech
Google video fallout: https://www.adweek.com/programmatic/ad-buyers-redirect-youtube-strategies-after-report-accuses-it-of-violating-standards/

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
44 min
July 10, 2023 BidSwitch offers one API call to rule all bid requests
BidSwitch’s new product, LiteSwitch, shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSPs.
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/bid-switch-isaac-schechtman .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
July 07, 2023Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"
Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads.
In this episode:
MediaMath collapse, one week later
The government is not allowed to police social networks: https://www.cnn.com/2023/07/04/tech/biden-administration-social-media-companies-communication-covid-censorship/index.html

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
39 min
June 30, 2023Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"
Ari Paparo and Eric Franchi get all the latest privacy and data protection news from Alan Chapell, Chairman of the NAI, and author of the Chappell Report. We also go into some depth on the latest ad quality scandal from Google.
In this episode:
Google selling low-quality video ads: https://archive.fo/thXPF
In-Game ad company Anzu raises $48 million: https://www.calcalistech.com/ctechnews/article/hkzc2ldun
Media Trust claims Russia is sending bad ads to Ukraine: https://mediatrust.com/blog/admixer-ukraine-malware-case-study/

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
51 min
June 30, 2023 🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨
This morning AdExchanger reported that Ad Tech stalwart MediaMath was entering chapter 7 bankruptcy.
https://www.adexchanger.com/online-advertising/mediamath-files-for-bankruptcy-after-acquisition-talks-fall-apart/
Our panel to discuss the implications:
Ken Rona, CEO FxM
Shiv Gupta, U of Digital
Ana Milicevic, Founder Sparrow Advisors

Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
32 min
June 26, 2023 MowPod - Ad tools for podcast owners
MowPod uses programmatic ad tools and data integrations to help podcast owners drive engagement and downloads of their audio content.
For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta
The full version of this episode is available at https://www.marketecture.tv/programs/mow-pod-mike-wiston .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
June 23, 2023Episode 25: Antonio Garcia-Martinez builds attribution for Web3
Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attribution for Web3 and convinces Ari it's actually a good idea.
Also, apparently Zuck is about to murder Elon in the ring.
Also:
NBC CTV marketplace: https://www.hollywoodreporter.com/business/business-news/cannes-lions-nbcuniversal-comcast-advertising-buy-multi-market-1235518791-1235518791/
ID5 integrated into TTD: https://www.adexchanger.com/online-advertising/the-trade-desks-id5-integration-makes-european-audiences-more-addressable/

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
45 min

About Marketecture: Get Smart. Fast.

From the publisher's feed

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies.