Marketecture: Get Smart. Fast.

By Ari PaparoBusiness Technology Investing Marketing

Marketecture: Get Smart. Fast. episodes

May 15, 2023 LinkedIn - B2B ad tech juggernaut
A tour of the company’s marketing solutions, including identity, audience targeting, and lead-based optimization.
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/linked-in-abhishek-shrivastava .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
May 12, 2023Episode 19: Joanna O'Connell -- "CMOs don't care about DSPs"
Joanna O'Connell, long-time Forrester analyst and now head of innovation for R3 tells us what marketers really want and how to ignore the ad tech BS.
In this episode:
Macy's and The Trade Desk: https://www.adexchanger.com/commerce/macys-dives-into-open-programmatic-names-the-trade-desk-as-its-first-dsp-partner/
Pubmatic goes to the buy side: https://www.adexchanger.com/digital-tv/pubmatic-cuts-dsps-out-of-direct-ctv-and-online-video-ad-buys/
GoogleIO

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
51 min
May 08, 2023 Episode 100 - A deep dive on The Trade Desk’s identity and data spine
Chief Strategy Officer Samantha Jacobson walks through the demand-side platform’s products for managing data and improving identity signals. The interview covers Galileo (first-party data management), Unified ID 2.0 (interoperable identity for the open web), and Identity Alliance (TTD’s partner program with leading ID graphs).
For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo
The full version of this episode is available at https://www.marketecture.tv/programs/the-trade-desk-samantha-jacobson .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
May 05, 2023 Episode 18: Chris Kane's Mission to Kill Bad Supply
Chris Kane from Jounce Media joins us to go deep on SPO. Why DSPs should stop buying duplicative supply, whether they should follow Trade Desk and kill Open Bidding and Amazon's TAM, and lots more.
Plus the DoubleVerify short: https://madisonandwall.substack.com/p/doubleverify-counter-points-and-more
Amazon+Pinterest, Attain+TTD: https://twitter.com/conorjmckenna/status/1653587185210122241?s=46&t=us_cotylvsr-XdbxhwAHBw
Google gives up on in-app mediation: https://blog.google/products/ads-commerce/more-effective-media-buying-on-apps/
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
48 min
May 01, 2023 Ampersand - Bundling TV inventory across national spot TV, addressable and streaming
A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US and across all distribution platforms.
For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://www.marketecture.tv/programs/ampersand-nicolle-pangis .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
April 28, 2023 Episode 17: Stephanie Layser from Amazon on why AWS loves publishers
Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project.
Also in this episode:
Optable raises $20 million for their clean room:
https://www.adexchanger.com/investment/with-data-fragmentation-on-the-rise-clean-room-optable-secures-20m-series-a/?__s=kkvd79t7m2hh0cim0cjy
Google earnings:
https://www.cnbc.com/2023/04/25/alphabet-googl-q1-earnings-report-2023.html
Index Exchange's loyalty pledge to DSPs:
https://www.indexexchange.com/2023/04/19/open-letter-dsps-strengthening-partnership-commitment/?__s=kkvd79t7m2hh0cim0cjy
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
43 min
April 24, 2023 AdsWizz - An SSP, DSP and ad server geared to audio and podcasts
Owned by Sirius XM, AdsWizz is among the most comprehensive platforms focused on audio advertising, with an SSP, ad server, and DSP.
For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta
The full version of this episode is available at https://www.marketecture.tv/programs/ads-wizz-anne-frisbie .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
April 21, 2023Episode 16: Marketecture at Possible in Miami
This week Eric and Ari come to you from the Possible conference in Miami. We have quick "person on the street" interviews with:
Rishad Tobaccowala
Richy Glassberg
Eric Wheeler
Dave Kohl
Joanna O'Connell
And many more!

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
35 min
April 17, 2023 Intentful - AI copywriting tools trained on brand data
Intentful leverages the GPT large language model framework in concert with its customers’ data to create a range of content.
For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4
The full version of this episode is available at https://www.marketecture.tv/programs/intentful-marina-petrova-bruce-amick .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
April 14, 2023 Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it
Ratko Vidakovic, author of the This Week in Ad Tech newsletter and founder of AdProfs drops knowledge on AI, contextual advertising, carbon measurement and more. Plus we talk about the Permutive layoffs and the various mis-informed takes on contextual advertising.
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
43 min

About Marketecture: Get Smart. Fast.

From the publisher's feed

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies.