Marketecture: Get Smart. Fast.

By Ari PaparoBusiness Technology Investing Marketing

Marketecture: Get Smart. Fast. episodes

May 31, 2022 Incrmntal - Helping marketers measure performance on iOS and TV.
Incrmntal CEO Maor Sadra discusses the company’s SaaS measurement platform, which doesn’t require customers to turn off their ad buys for periods of time in the way that incrementality testing typically does.
For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufert
The full version of this episode is available at https://marketecture.tv/programs/incrmntal-maor-sadra .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
May 30, 2022 Digital Turbine - In-App Ad Tech Embedded On Android Phones
Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones.
For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufert
The full version of this episode is available at https://marketecture.tv/programs/digitalturbine-matt-tubergen .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
May 27, 2022 MobileMonkey - Sales outreach automation for the mid market
MobileMonkey CEO Larry Kim discusses MobileMonkey’s sales outreach automation tool formid-market companies.
For more information about our expert, Jeremy Kagan: https://marketecture.uscreen.io/authors/author-quvE9hNqNw4
The full version of this episode is available at https://marketecture.tv/programs/mobilemonkey-larry-kim .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
May 26, 2022 Optable - A flexible model for clean room tech
Optable Chief Product Officer Bosko Milekic and CRO James Prudhomme describe the company’s tech for matching audiences between parties and across data sets.
For more information about our expert, Ari Paparo: [Expert Link]
The full version of this episode is available at https://marketecture.uscreen.io/programs/optable-bosko-milekic-james-prudhomme.
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
16 min
May 25, 2022 ID5 - Identity Without Third-Party Cookies
Mathieu Roche, CEO with ID5, speaks with Ari Paparo about the company’s cookie-replacement ID, how it works and the extent of its integrations with DSPs, exchanges and other tech platforms.
For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo
The full version of this episode is available at https://marketecture.tv/programs/id5-mathieu-roche .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
May 17, 2022 Branch - Deep linking and attribution tools for apps
Alex Bauer discusses how apps like Yelp use the company’s deep linking tech to add customer utility and track conversion events.
For more information about our expert, Eric Seufret: https://marketecture.uscreen.io/authors/eric-seufert
The full version of this episode is available at https://marketecture.tv/programs/branch-alex-bauer .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
May 10, 2022 Magnite - Revenue and workflow tools for CTV’s supply side
Sean Buckley discusses Magnite’s products for CTV and video monetization and workflow, assembled through the merger of Rubicon Project, Telaria, SpotX and SpringServe.
For more information about our expert, Milk Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://marketecture.tv/programs/magnite-sean-buckley .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
May 10, 2022 What’s a clean room? CEO Brian Lesser discusses InfoSum’s data collaboration platform
Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones.
For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo
The full version of this episode is available at https://marketecture.tv/programs/infosum-brian-lesser .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
May 09, 2022 FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertising
In this conversation with Ari Paparo, the one and only BOK describes his new venture focused on driving sustainability through the advertising supply chain. Scope3’s platform assesses energy usage associated with advertising and provides that data along with offset sourcing to brands, agencies, publishers and tech. This full-length episode is free to all Marketecture members on all tiers.
For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo
The full version of this episode is available at https://marketecture.tv/programs/scope3-brian-okelley?categoryId=106874 .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
42 min
May 03, 2022 IRIS.TV - Structured contextual data for TV and video programming
IRIS.TV uses computer vision to generate data about video assets that can then be used for targeting, verification and measurement.
For more information about our expert, Mike Shields: https://marketecture.uscreen.io/programs/iristv-field-garthwaite
The full version of this episode is available at https://marketecture.tv/programs/iristv-field-garthwaite .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min

About Marketecture: Get Smart. Fast.

From the publisher's feed

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies.