Marketecture: Get Smart. Fast.

By Ari PaparoBusiness Technology Investing Marketing

Marketecture: Get Smart. Fast. episodes

May 03, 2022 John Nardone from FlashTalking talks rich media, ad serving and identity solutions
John Nardone walks us through the offerings of the FlashTalking ad server and identity solution.
For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo
The full version of this episode is available at https://marketecture.tv/programs/flashtalking-john-nardone .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
12 min
May 01, 2022 Zach and Ari: What is Marketecture?
The founders of Marketecture, Zach Rodgers and Ari Paparo, in conversation about the goals of the project, why it was built, and where it is heading.
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
11 min
April 28, 2022 Blockgraph - Uniting data and audiences across TV operators
Blockgraph is a joint venture between Comcast, Paramount and Charter, founded to unify data and audiences across operators and networks.
For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g
The full version of this episode is available at https://marketecture.tv/programs/jason-manningham-blockgraph .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
12 min
April 28, 2022 James Avery on how Kevel APIs let you build a custom ad server
Kevel is the company to call when mainstream ad servers just won’t do the trick. In this conversation, James Avery and Ari Paparo geek out on the strange use cases that come up outside of the browser. Ads on airplanes, anyone?
For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo
The full version of this episode is available at https://marketecture.tv/programs/kevel-james-avery .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
16 min
April 28, 2022 LD Mangin on how Confiant protects publishers from the bad guys
Confiant founder and CEO LD Mangin speaks with Ari Paparo about the ways the bad guys try to scam online publishers and how Confiant tries to stay ahead in this cat-and-mouse game. Confiant is a malware and fraud detection and blocking service focused on protecting both publishers and exchanges.
For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo
The full version of this episode is available at https://marketecture.tv/programs/confiant-ld-mangin .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
10 min
April 21, 2022 A deep dive on Habu’s data clean room software
In this conversation with Ari Paparo, Habu CEO Matt Kilmartin and Chief Product Officer Matthew Karasick discuss the company’s data clean room software.
For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo
The full version of this episode is available at https://marketecture.tv/programs/free-habu-matt-kilmartin-matthew-karasick .
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices
12 min

About Marketecture: Get Smart. Fast.

From the publisher's feed

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies.