329 Marketing 5.0 by Philip Kotler

04.30.2021 - By The Marketing Book Podcast

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Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan Rediscover the fundamentals of marketing from the best in the business.  In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.  In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.   Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:  Artificial Intelligence for marketing automation  Agile marketing  “Segments of one” marketing  Contextual technology  Facial recognition and voice tech for marketing  The future of Customer Experience (CX)  Transmedia storytelling  The “Whatever-Whenever-Wherever” service delivery  “Everything-As-A-Service” business model  Internet of Things and blockchain for marketing  Virtual and augmented reality marketing  Corporate activism  Perfect for traditional and digital marketers and students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/marketing-5.0-philip-kotler

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