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If you’ve been dreaming of a marketing brain you could borrow for your business, you’re in luck! Mallory Musante is a Fractional CFO dedicated to helping businesses grow through data-driven, research-backed marketing. (She also happens to be my first IRL friend in Connecticut!)

In our first ever video chat, we break down the big topic of creating a simple marketing ecosystem that supports sustainable business growth. Mallory shares the different types of marketing channels entrepreneurs should consider, what data to start collecting, the marketing strategy most of us are overlooking, & a super important mindset shift for all business owners. Grab your coffee, a notebook, & let’s get to it!

Get the full show notes here!

Connect w/ Mallory:

Website

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Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

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Podcast brought to you in partnership w/ Leah Bryant Co.