Marketing is an important aspect of real estate because it helps to promote and sell properties to potential buyers. Marketing efforts can include advertising listings in print and online media, creating and distributing promotional materials, and utilizing social media to reach a wider audience. Effective marketing can help a real estate agent or broker to attract more clients, sell properties more quickly, and potentially close more deals. In a competitive market, strong marketing can give a real estate professional an advantage over their competitors and help them stand out in the industry.