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Hello, and welcome to Beauty and the Biz where we'll talk about marketing mistakes to avoid. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying." I'm also a consultant to plastic surgeons, to get them more patients and more profits.

Presenting today's episode titled, "Marketing Mistakes to Avoid — with Catherine Maley, MBA."

Is your practice struggling to attract new patients despite your best efforts? If so, you might be making some common marketing mistakes that are costing you patients and profits.

To be sure, this should help...

Specifically, I recently gave a talk at the 2024 Summer Meeting for The California Society of Facial Plastic Surgery and Rhinoplasty Specialists at the Hyatt Regency Newport Beach. Additionally, it's a gorgeous property and I encourage you to visit.

In summary, my talk was entitled, "Marketing Mistakes to Avoid" where I lay out 5 of the most common mistakes made when marketing your practice and how to avoid them.

Obviously, marking has gotten too expensive, technical and complicated to be guessing. Furthermore, you'll lose too much time, money, effort and results say these strategies will help.

Enjoy!

Catherine Maley, MBA

P.S. You may be feeling the Summer Slump, especially if you are in a competitive area, so my Free Summer Slump Guide will help. If you haven't already, grab your copy today!

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

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