Selling retail doesn’t have to feel awkward, salesy, or uncomfortable — and it definitely shouldn’t feel optional. In this Marketing Monday episode, Allyson breaks down how to confidently sell retail in a way that actually helps your clients and boosts your income without adding more hours to your schedule.

• Why most estheticians struggle to sell retail (and the mindset shift that fixes it)

• How retail directly supports client results, retention, and long‑term progress

• Why home care is responsible for up to 80% of client results

• How to naturally talk about products during the service — without turning checkout into a QVC segment

• Simple phrases to introduce retail early in the appointment

• How to “plant seeds” during treatments so checkout feels easy and aligned

• Ways to sell retail on social media without stock photos or awkward captions

• Easy content ideas to keep retail visible (client favorites, myths, routines, reorder reminders)

• Why following up on product refills is customer service, not being annoying

• How retail increases revenue without adding more clients or working longer days

• 🎁 Retail Selling Freebie (link)

• 📘 Sell With Confidence training inside the Booked Solid Framework Bundle

Post one retail-related story, caption, or text message.
No pressure — just start the habit.

👉 Retail is not “extra.” It’s part of the transformation.