If you’re listening the day this drops — this is your LAST CHANCE to join the Booked Solid Framework + New Year Accelerator Bootcamp at its lowest rate ever. Link to enroll!

Feeling like clients look at your menu but don’t actually book? 😩
They might be confused — not uninterested. And confused clients… don’t book.

This week on Marketing Monday, we’re talking about why your service menu might be overwhelming people — and how to fix it fast.

✨ Why “Decision Fatigue” Is Killing Your Bookings
Too many similar options, confusing service names, or trying to list every single thing you offer? It’s overwhelming for clients. Simplifying = more bookings.

✨ 3 Quick Fixes for Your Service Menu

1. Feature your top 2–3 services — Pick your money-makers and make them the stars.

2. Add a clear “New Client” starter option — Help first-timers know exactly where to begin.

3. Use benefit-driven language — No more science terms. Say what it is and what it helps with.

✨ Pro Tip:
If your client wouldn’t know what "transepidermal water loss" means… don’t list it. Keep your descriptions simple, clear, and client-focused.

Look at your menu today and ask:

• “Is this easy for someone brand new to understand?”

• “Is there one intro service they can start with?”

• “Can I delete or rename anything to make this easier to navigate?”

Clear menus = confident bookings.

🎧 Listen to this week’s Marketing Monday episode on Estheticians in Business – The Podcast for the full breakdown.

Let’s simplify your services, your systems, and your marketing — so you can walk into 2026 fully booked and fully confident. Link in the show notes!