Estheticians in Business

Marketing Monday: Your Regulars Still Need Reminders


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Just because they love you doesn’t mean they’ll remember to rebook.

This quick episode is your gentle reminder to send gentle reminders — because life gets busy and your regulars aren’t sitting around memorizing your schedule.

✨ Why Even Loyal Clients Need a Nudge
They’re not ignoring you — they just forget. It’s your job to make rebooking easy.

✨ 3 Simple Ways to Remind Them:

  1. Quick personal check-in
    → “Hey! I had a couple spots open this week. Want me to send you times?”

  2. Email updates with availability or tips
    → A monthly email can include openings and product tips or seasonal reminders.

  3. Instagram Story call-outs
    → “If your last facial was in August... it’s time 😅”

✨ Mindset Shift:
Stop feeling weird about reminding people to spend money with you. You’re running a business. And this is one of the easiest ways to fill your books — especially during slow seasons.

Homework this week:

☑ Send 3 former clients a quick “Hey, want me to send times?” text.
☑ Post a story with a booking reminder — bonus points if you make it seasonal.
☑ Schedule a once-a-month “reactivation day” to follow up with past clients.

🎧 Listen now for the full walkthrough and sample scripts you can steal.


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Estheticians in BusinessBy Allyson Steinberg

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