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"Spoiler Alert! There is no silver bullet for marketing," explains Laura Rich, Marketing Director for Smithers-Oasis North America. "It's a series of small consistent steps that connect you with your customer."  Laura offers practical, actionable tips that you can use to grow your floral business while ‘Marketing on a Shoestring.’

How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!