Award-winning actress, author, and philanthropist Jane Seymour shares lessons on branding, storytelling, and the importance of giving back in this special video edition of Marketing Smarts.

SmartBear CMO and MarketingProfs University instructor Bryan Semple shares insights on marketing measurement and the B2B customer journey.

Adam Bluemner shares strategies for following up with B2B website leads based on his study that analyzed 63,256 phone calls.

Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting.

Chuck Brinker, director of research solutions at SurveyMonkey, shares crisis communication tips for brands and explains data's role--before, during, and after a crisis--in helping your company come out on top.

Fully 80% of companies say they deliver outstanding customer service, but only 8% of their customers agree. author Jay Baer shares the secret to winning customer loyalty and turning haters into brand advocates.

Christopher S. Penn, vice-president of marketing technology at Shift Communications and author of , discusses why innovation will make or break your organization, and shares tips for making innovation happen at your company.

Kiki Burton of Adobe offers offers a map for accessing the goldmine of customer insights your company doesn't even realize it's sitting on, and explains how you can use data management to grow your valuable audience.

Career expert and author Laurence Shatkin, PhD (50 Best Jobs for Your Personality), explains how aspiring marketers can brand themselves for success, how current marketers can better position themselves for a career change, and what skills and interests make someone well suited to the field.

Can you tell your brand story in six seconds? Because that's all today's consumer will give you. Bill Fasig of TopRight Partners shares the consultancy's process for distilling a complex narrative into a six-second story.