Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact on revenue. Glenn Gow shares tips for starting a successful pilot program at your organization.

Nashville-based consultant and "New Business Networking" author Dave Delaney shares tips for rebuilding your network after a move or a career change, including the role that social media sites like LinkedIn and Twitter should play in your networking efforts.

16 Marketing Smarts guests from 2013 tell you which marketing tactic they would choose, if they could use only one.

In his third book, Jab, Jab, Jab, Right Hook, Gary Vaynerchuk offers marketers strategies and tips to help them succeed on each social network and site, and he shares how offering value pays big dividends down the line, time and again.

Scott Stratten's expressed his frustration with QR codes in no uncertain terms. His most recent book--QR Codes Kill Kittens--provides example after example of poorly executed marketing concepts that will make you want to laugh and cry at the same time.

Author Brian Sheehan discusses his latest book "Loveworks," the characteristics of beloved brands, and how you can create a "sensual experience" for your prospects and customers.

Inside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and shares insights into how salespeople can cultivate relationships with social-savvy customers.

Tom Martin--founder of Converse Digital and author of The Invisible Sale--discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching.

Using paid advertising to borrow someone else's audience isn't sustainable. Jeffrey K. Rohrs explains how to build a "push-button audience" that will serve as a renewable energy source for your company.

Michael Stelzner talks about his journey from writing white papers to founding MyKidsAdventures.com, and what he learned along the way about building a community, honing your social media strategy, and parenting in a high-tech world.