Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It is indeed the end of the living room. The boys review reports from WPP and NiemenLab.

In marketing winners, Terry Moran launches a substack after being fired. But shouldn't he have had one already? Contractual reasons aside, the boys detail a marketing/creator survival plan that's not just a nice to have.

Rants and raves include Answer Engine Optimization Hype and the GENIUS act.

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This week's links:

Creators Overtake Traditional Media

The Brand/Studio Line Blurs

Social Media Overtakes TV

Ads on Whatsapp

Terry Moran Launches Substack

Journalist Survival Plan

Genius Act Progress

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