Tune in to today's episode to get tips on ways HR tech companies can drive more traffic to their site, increase exposure, and help meet marketing and branding goals with strategic content.

Bill's guest this time is Valerie Morris, digital marketing strategist, speaker, author, and consultant, helping busy experts share their brand message and expertise with the world with the power of authority-building content. She helps them position themselves as leaders in the field with the power of digital marketing, social media, and strategic content. She also teaches others how to do the same to with smart systems for strategic marketing success.

With experience in the HR tech space and others, Valerie and her team focus on authority-building content, designed to position client brands as experts in their industry. 

Questions for Valerie include: 

• In a crowded tech market, how can vendors differentiate their content to stand out and attract the attention of business leaders and HR professionals?
• How important is understanding the unique pain points and challenges faced by business leaders and HR professionals in creating relevant content?
• What types of content formats have proven to be most effective in engaging and educating this audience?
• How does one strike a balance between providing valuable information and subtly promoting your tech product or service in your content?
• What metrics and KPIs should HR tech vendors focus on to measure the success of their content marketing efforts?
• What are some common mistakes or pitfalls HR tech vendors should avoid when creating content?

We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc. 

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