Marketing Tips for Photographers | The Tog Republic Podcast

Friends, what an honor to share with all of you, that my podcast has reached 100,000 thousand unique downloads!

Reaching this goal was literally possible thanks to you! Without your support and (literally) the fact that you listen to this show, this would have been impossible!

So to keep things consistent with what I have been doing since the beginning of this show, in today’s episode I want to share with you 5 lessons I have learned from reaching this goal, and how you can apply my learnings to your own business!

And to celebrate with all of you this week (October 25th, 2021 through October 29, 2021) I’m giving away 3 spots on The Art Of Pinning Class. To participate, just leave me a review on iTunes! Easy breezy. If you are outside of the US, make sure that you send me a screenshot of the review as I don’t get notifications for international reviews.

And if you already left me a review, then you can share it on your IG stories! Make sure you tag me on it so I can add you to the list!

Thank you so much for being a part of this community, you guys are the best!

P.s: Here are the episodes I mentioned in today’s show:

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/five-lessons

Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching

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Friend, I’m so happy to have Ben once again as a guest on the podcast  (He was on episode 48: A Chat With Ben Hartley About Bridal Shows), and today, we are diving into a topic we both love: Chain Reaction Marketing.

But first, let’s define Chain Reaction: a series of events, each caused by the previous one.

In this episode, Ben chats with us about how to create a chain reaction with your marketing to create momentum in your efforts and tactics.

If you are new to Ben Hartley and his teachings, you will find that there is a lot of mindset in this conversation and I hope you find this very valuable.

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/chain-reaction-marketing-with-ben-hartley

Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching

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His Website 

The Six Figure Photography  Podcast 

His Facebook Group 

Friend, I’m so happy to have Jai Long once again as a guest on the podcast (He was on episode 121: Goal Setting + Mindset), and today, we are diving into a topic we both love: Marketing!

If you don’t know Jai, he’s a photographer, business coach, podcast host, serious entrepreneur, and all-around cool person! He has tons of insights to share and he’s always willing to share his knowledge.

Although marketing is a big and deep topic, in this episode, Jai gives us a clear definition and a playful approach to marketing and how we can actually embrace it and have fun while doing it.

Jai also shares some actionable steps you can take today to level up your business. Let me be honest, the tips and strategies are lay here clearly, but you do need to take action and implement them!

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-identify-where-to-put-your-marketing-efforts-with-jai-long

Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

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His Website 

Wedding Photography Summit 

Make your Break Podcast 

His Instagram

A few weeks ago I was helping my cousin find a wedding photographer for her upcoming celebration, so I went to Facebook groups to try to get some recommendations. Although I received tons of recommendations, they all lack a major thing…. to address my pain points.

Listen to this episode to hear my story and to learn a thing or two that you can change or implement into your business right away to convert Facebook group leads into clients.

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Here’s the other podcast episode I mentioned in this chat:

60: MARKETING LESSONS I LEARNED AFTER TRYING TO BOOK A PHOTOGRAPHER

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This episode was sponsored by Aftershoot Join today and get 10% off your 1st purchase. Use code: TogRepublic10

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/the-reason-why-youre-not-getting-clients-out-of-facebook-groups

Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Friend,  this is a very polarizing topic in the wedding industry and you will find some photographers that say “sure why not” while others say “hell no!!!”

In today’s episode, I’m covering the pros and cons of this business strategy, and I also give you some ideas so you can actually collaborate instead of compromise!

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/should-you-pay-a-referral-to-event-planners

Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Today’s guest joins us all the way from Australia! Friend, Meet Mark Rossetto, he’s a photography business coach, and his systems and processes for increasing sales and profits, combined with his extensive marketing and industry knowledge have resulted in hundreds of success stories for both aspiring and seasoned professional photographers all over the world.

In this episode, Mark shares with us the difference between active, passive & digital marketing, and how should we be using them in our business.

This episode is packed with information, so make sure you get a notebook because I’m sure you will want to take notes!

Make sure you also get his FREE course: The photography business benchmark Coupon: Insta21

Check out the episode notes for more information: https://thetogrepublic.com/podcast/active-passive-and-digital-marketing-with-mark-rossetto

Apply to my 1:1 Coaching Program: https://thetogrepublic.com/coaching

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

I have reviewed hundreds of photography websites, and the majority of times they all have the same mistakes: they are either lacking content and direction, which is really bad for SEO, or they have so much visual clutter that they are overwhelming the visitors.

In this short episode (less than 15 minutes) I talk about the 5 pages your website must have and why you need them. I also share some tips on how to make them better.

These are some other episodes that touch on this topic that I think you can benefit from listening to:

95: YOUR ABOUT PAGE IS NOT ABOUT YOU. WHAT?

83: IS BLOGGING DEAD? WITH COREY POTTER

96: TOOLS TO HELP BUILD A FANTASTIC WEBSITE

97: HOW TO CREATE A STRATEGY FOR YOUR SEO WITH NINA LARSEN

As mentioned in the episode, I offer 1:1 website reviews! You can get all the information here

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/five-pages-your-website-must-have

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1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, if you overshoot like me, you know the pain that it is to cull all those extra images! Just the thought of it is tedious and therefore, we procrastinate doing it.

But what if I tell you that there is a different way, an easier way to get this task done!

Drum roll, please….

Meet AfterShoot, your new favorite business tool!

AfterShoot is the leading AI-based photo culling software for both Mac & Windows, which can cull 1000 photos in 5 minutes.

Founded by Harshit Dwivedi in 2019, after he saw the problem of his own family members that were professional photographers and dealing with images after weddings & portrait sessions. He met with numerous photographers to gain more insight and launched the initial beta version of the software in 2020.

Since then, they've culled over 40 Million photographs and saved professional photographers everywhere over 50,000 hours of time. Their mission: to help you create more & edit less.

In this episode, I had the chance to speak with Christine Tremoulet, from AfterShoot’s chief growth office. We talked about all the amazing things AfterShoot does for photographers and how easy the software it’s to use.

Christine herself was a wedding and boudoir photographer for years, so she understands the needs we have as photographers.

This episode is all about AfterShoot and how the software can make your business life better! So you can spend less time culling and more time doing the things that you love.

AfterShoot also has a great present for all of us! Join today and get 10% off your 1st purchase. Use code: TogRepublic10

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/culling-your-images-with-aftershoot

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Purchase The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, if you think that copywriting is an afterthought and your business doesn’t need it, I can bet that you are missing out on business!

As photographers, we focus mainly on creating beautiful images, and very often we overlook the power of words! Yet, good copy on your site can actually help you close sales and get people interested in your services, even before they get on a phone call with you!

So if you have been neglecting the copy on your site, this episode is right for you.

Meet Katy & Sam Jacobson, they own Ideaction Consulting,  a creative agency that helps wedding and event professionals find their voice and stand out from the competition using the words on their websites.

This episode is filled with amazing info, and even some actionable steps you can take to make your copy better. And if doing this yourself feels like a task you won’t want to take, you can always contact this duo and ask for their services.

Check out the episode notes for more information: https://thetogrepublic.com/podcast/copywriting-with-katy-and-sam-jacobsons

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Purchase The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, meet Ashley Freehan, she is a brand photographer, podcaster, and motherhood and business coach for mom photographers.

In this episode, we chatted about how to use time blocking to skyrocket your productivity!

For some of us, scheduling our “to-do list” might be a daunting task, but Ashley explains why allocating specific times and durations of tasks is actually very beneficial for your business and your wellbeing.

This episode is packed with golden nuggets and tips you can implement right away in your business, and in addition, just in case you need some extra help with this topic, Ashley has a free mastermind that you can join to get you started and excited about time blocking!

Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-use-time-blocking-with-ashley-freehan

Want more content? Join the private FREE FB Group: https://www.facebook.com/groups/thetogrepublic

Purchase The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching