Marketing Tips for Photographers | The Tog Republic Podcast

Friend, you know that I often advise you to take care of your website as it is a very important tool in your business, but I also know that creating a website that sells itself is not an easy task.

Meet Blair DeLaubenfels, a former fine-art wedding and portrait photographer, founder of Junebug Weddings, and now the owner of  World's Best Wedding Photos, a highly-vetted directory, blog, and art gallery featuring the work of many of today's leading photographers!

In addition, she also runs Art, Life and Business, a consulting company that offers copywriting, curation, SEO, and mentoring!

Being that she has had a very successful career both as a photographer and an editor,  I’m super excited to have this conversation about websites & portfolios.

Blair shares so many nuggets of wisdom in this conversation, and I hope once you listen to it you’ll not only feel inspired, but ready to take action as well!

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-create-a-website-that-sells-itself-with-blair-delaubenfels

The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, meet the super talented Julie Christie! She’s marketing obsessed and also dedicated to helping photographers to become skilled marketers!

In this episode we are talking about Instagram, the new changes the platform recently announced, and how to continue to use the app in a way that still is enjoyable for you and profitable for your business!

This episode is packed with golden nuggets and tips you can implement right away in your business, plus Julie shares with all of us her favorite marketing strategy for Instagram and I can guarantee you it’s absolutely brilliant (and the majority of photographers are not implementing it! You don’t want to be that photographer)

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/instagram-marketing-with-julie-christie

The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, although I’m not a mom myself, I have spent the summers with my niece and I know that having a kid around, and catering to them while also running a business is not easy!

Since I’m not a mom, I invited the very talented Angie Nelson, who’s a mother of two, an amazing photographer, business owner, and educator to chat about how the topic of parenthood & business! Spoiler alert, the word balance is a myth!

In this episode, Angie shares with us her approach to business and happiness while raising kids and how it’s ok to not know it all.

My hope with this chat is that parents feel some comfort around this topic, to know that you’re not alone in this entrepreneurial journey and that you can rely on people for help and support.

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/parenthood-and-business-with-angie-nelson

The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, running a business involves so many layers and structures!

Whether you are running a big business, or you are still a solopreneur, you need support and structure so your business can thrive. In this episode

In this episode I share with you my favorite tools and why do I love them so much.

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/tools-for-photographers

The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, if you have been wondering how to market yourself and your business at weddings, this episode is for you.

Full disclaimer, I don’t believe this particular marketing strategy is for everyone, but if you are clever in the way you implement it, it could leave your couples very surprised and their guests amazed!

Meet Esteban Gil, a very talented photographer based in the North East, and he’s been using same-day slideshows at weddings for years. The experience has been a wow moment for his clients, plus a great asset for his business.

In this episode, we cover how he manages to get this done, without missing special moments at a wedding.

We also talked about how to implement this strategy in a way that’s organic to the flow of the wedding and not as a selling booth.

Listen now, if you want to get all the details, plus the pros and cons of same-day slideshows.

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/marketing-your-business-at-weddings-with-esteban-gil

The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching

You might be wondering why are we talking about impostor syndrome and mindset in a marketing podcast, and well the reason why is because if we don’t feel secure in who we are as artist/business owners we can’t have a thriving business.

Let me introduce you to Dave Moss, a wedding photographer turned business and life coach for adventurous humans who want to improve both their lives and their businesses, and in today’s episode we are chatting about how to beat impostor syndrome and cultivate a positive mindset so you can experience more joy in your life, and obviously, have fun in your business.

Since art is subjective, there are always people that will find our work beautiful, while others will think it’s pure trash, and obviously, this can make us feel self-conscious and unsure about our abilities. But as you all know I love some actionable steps and in today’s episode, Dave shares with all of us some tools and tips we can apply right now, to beat imposter syndrome and cultivate a positive mindset.

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/impostor-syndrome-with-dave-moss

The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching

Friend, if you have ever wanted to send an email to a wedding planner, podcast, and/or conference host, this episode is for you.

I get at several emails per month from people pitching themselves to be on the podcast and the majority of times they end up in the trash folder. The reason why is very simple: The pitch lacks value!

So if you want to get noticed by people in your industry and want to collaborate with them, I share some actionable tips that you can put to work right now!

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/how-to-pitch-your-services-to-other-vendors

The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching

A couple of months ago I had the opportunity to chat with Daniel Moyer from Focused Photographers ( you can listen to that interview here) and in that episode, we spoke about client’s questionnaires and why they are super important.

In today’s episode, I’m sharing with all of you what I ask on my questionnaire, why I ask certain questions, and what I do with that information.

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/clients-questionnaire-what-to-ask

The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching

clients-questionnaire-what-to-ask

Friend although this podcast it’s all about marketing, today we are taking this conversation to a topic that I love, and that overall can help you be a better photographer: Meditation.

While scrolling IG I came across Marnix’s story and it stopped me in my tracks. He was chatting about how sitting on a park bench for a year made him a better photographer.

So Immediately I reached out to him because I wanted to hear more! I have been practicing meditation (on and off) for two decades and I have experienced the benefits of having a calm mind during stressful moments and how it can help us be more creative and perform better.

But you all know me, and I can’t leave behind my marketing mind, so in this episode, Marnix also shares with us some of his marketing tips!

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Check out the episode notes for more information: https://thetogrepublic.com/podcast/calming-your-mind-to-create-better-work-with-marnix-destigter

The Art of Pinning Class: https://thetogrepublic.com/pinterest

1:1 Coaching Program: https://thetogrepublic.com/coaching

Esta charla es para todos aquellos que piensan que viajar por el mundo tomando fotos es solo cuestión de empacar la maleta e irnos de paseo!

Te presento a Víctor Marti, un gran fotógrafo internacional de bodas que lleva viajando por el mundo más de una década, tomando fotos de eventos inolvidables. En esta charla Víctor nos muestra el otro lado de la moneda y comparte con nosotros el gran sacrificio que significa ser un fotógrafo de destino.

En esta charla también tocamos el tema de como tener un negocio exitoso y que paso puedes tu tomar para que tu negocio sea rentable y sobreviva el paso del tiempo.

Chequea las notas de este episodio para mas informacion: https://thetogrepublic.com/podcast/bodas-de-destino-con-victor-marti

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